EMEA > Portugal

2 August 2012 in ExchangeWire EMEA

ATS London Announces World Class List Of Speakers And Agenda

It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.

It is clear that our industry is moving beyond the mess of the LumaScape to a platform-centric world, and this certainly is one of the key areas being explored by ATS London this year. The full-day programme will be organised into three core themes: brand, application and big data. All of these are effectively shaping the data-driven ad space, and speakers and participants on the day will explore these issues in more depth.

Read in full →

Ad Exchange, Ad Network, Ad Server, Advertiser, Agency, Agency Trading Desk, Analytics, Attribution, Behavioural Targeting, Benelux, Bidder, Big Data, Brand, CEE, Creative, Demand Side Platform, Display, Dynamic Ad Optimisation, France, Germany, Independent Trading Desk, Italy, Marketer, Mobile, Mobile Ad Exchange, Mobile Display, Mobile RTB, Netherlands, Nordics, Poland, Portugal, Privacy, Private Exchange, Prospecting, Publisher, Publisher Trading Desk, Rich Media, RTB, Russia, Scandinavia, Search, Semantic Targeting, Social Targeting, Spain, SSP, Stack, Trading Desk, Video, Yield Optimisation

30 May 2012 in ExchangeWire EMEA

European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage’s Co-Founder, Arnaud Caplier, discuss the deal and how it will augment the current pan-Euro data solution offered by Weborama.

For those not accustomed with Datvantage, please explain what the value proposition; what category do they operate in (exchange, DMP, etc)?

Arnaud: Datvantage is a data exchange: it aggregates audience segments from publishers and offers them to audience buyers (advertisers, agencies and networks) to help them target and optimise their campaigns. The Datvantage platform offers DMP capabilities which enable all stakeholders (publishers, agencies and advertisers) to understand and manage monetisation and usage of their data assets.

Read in full →

Agency, Agency Trading Desk, CEE, Data Exchange, Data Management Platform, Data Strategy, Display, Germany, Italy, Nordics, Poland, Portugal, Spain

22 May 2012 in ExchangeWire EMEA

EMEA Round-Up: Adform Enters Portugal; DoubleClick Live Stream June 5; Your Adobe's on Fire; Japanese Docomo to Aquire Italian Buongiorno; Yell Acquires Moonfruit

Adform Continues International Expansion With Opening of Portuguese Office

Display advertising specialist Adform announced last week their opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking for local support in running display marketing campaigns in the Portuguese market, which previously had been largely run out of Spain.

Adform will enable Portuguese clients to more readily run campaigns through its single platform that hosts a complete gamut of services for display advertising, from traditional ad serving to real time bidding, to dynamic creative optimisation, to rich media and attribution.

Read in full →

Data Management Platform, Display, Italy, Live Stream, Mobile Display, Portugal