The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.
The IAB last week published figures valuing the UK’s digital advertising market at £3.5bn in the first six months of the year (an increase of 16.6% year-on-year), and in the first of a two-part look at indsutry dynamics driving [...]
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Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe deal announced earlier this month.
The announcement comes as programmatic technology is poised to take centre stage at Advertising Week, New York, and media reports claiming that AOL and Yahoo are being encouraged to merge by sections of the [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingConnected TVContextCross-ChannelDigital MarketingEuropeMarketing TechnologyMedia BuyingOnline MarketingOnline videoPremiumProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoStackTVVideo
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading. Martin Stockfleth Larsen, Adform CMO, reflects on how quickly this is happening, and points out some of the key trends evident in the data.
Private marketplaces attract premium advertisers and reward publishers
Data from the Adform RTB Trend Report, Europe, Q2, 2014, reveals that it was yet another period of double-digit growth (52%) in ad [...]
Tags Ad TradingAudience BuyingCreativeCross-ChannelDigital MarketingEuropeMedia BuyingMobileMobile Ad ExchangeMobile RTBPremiumPrivacyPrivate ExchangePrivate marketplaceProgrammaticPublisherPublisher ExchangeRich Media
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon’s videogame move; Facebook tweeks ad offering; IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP’s telling filings.
Amazon stomps into video ad group with $1bn buy
Amazon this week agreed to acquire videogame-streaming site Twitch Interactive in a deal purported to be worth $1bn, as the ecommerce giant further attempts to shore-up its premium advertising revenues.
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Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ own data.
Yahoo’s purchase of Flurry has dominated discussions in ad tech circles in the last day or so. There is still speculation over the cost of the transaction with estimates ranging from $300m to up to $1bn.
Most discussions [...]
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The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media trading are hardly new to ExchangeWire readers. But an ominous BBC report linking ad misplacement to funding extremist militant groups aired recently shows just how the ‘bad internet’ is raising concerns among policy makers, and some of the highest powers in the land.
A BBC investigation into how ads from tier one outfits, including the UK Government’s National Citizen Service (NCS) [...]
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Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group’s supply-side exchange.
Tags Ad ExchangeAd NetworkAd TradingAgencyAgency Trading DeskAudience BuyingBehavioural TargetingDataData Management PlatformDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBself-service platformSSPStack
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
1. Facebook acquires LiveRail
The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile.
Brian Boland, Facebook,VP of ads product marketing and Atlas, made the announcement via a blog post.
It reads: “Today [...]
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Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of Wego Private Marketplace comes just two weeks ahead of the second annual ATS Singapore event, taking place on 7 July, where Rick Mulia, Wego, chief advertising and sales officer, is set to share insights on programmatic publisher [...]
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