Gareth Davies, AdBrain, CEO, gives ExchangeWire take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ own data.
Tags Ad ServerAd TradingAdvertiserAnalyticsATSAudience BuyingBehavioural TargetingBidderBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side NetworkDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBPremiumProgrammaticProgrammatic GuaranteedProgrammatic PremiumProspectingRich MediaRTBself-service platform
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media trading are hardly new to ExchangeWire readers. But an ominous BBC report linking ad misplacement to funding extremist militant groups aired recently shows just how the ‘bad internet’ is raising concerns among policy makers, and […]
Tags Ad ExchangeAd VerificationAdvertiserAudience BuyingBehavioural TargetingClick FraudContent verificationContextDisplayFacebookFBXMarketerMarketing TechnologyMedia BuyingPremiumProgrammaticPublisherRTB
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this piece, he also speculates on whether or not Xaxis pivots to become the holding group’s supply-side exchange.
Tags Ad ExchangeAd NetworkAd TradingAgencyAgency Trading DeskAudience BuyingBehavioural TargetingDataData Management PlatformDemand Side PlatformDigital MarketingDisplayDSPIndependent Trading DeskMedia BuyingOnline MarketingPremiumPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBself-service platformSSPStack
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the social network’s desire to invest further into video and mobile. Brian Boland, Facebook,VP […]
Tags Ad ExchangeAdvertiserAnalyticsBehavioural TargetingBidderBig DataBrandData Management Platformdata modellingData StrategyDenmarkDigital MarketingDisplayDSPEuropeFacebookFacebook DisplayFragmentationMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeNordicsOnline MarketingOnline videoPremiumPrivacyProgrammaticProgrammatic VideoPublisherRetargetingRich MediaRTBSSPVideo
Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of Wego Private Marketplace comes just two weeks ahead of the second annual ATS Singapore […]
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Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry’s flagship event for creatives, as well as improving the reputation of ad tech among marketers.
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The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech firms at the advertising industry’s most high profile summit is symbolic of the technology’s rising […]
Tags Ad TradingAd VerificationAd ViewabilityAd VisibilityAdvertiserAgencyAnalyticsBehavioral TargetingBig DataBrandCannes LionsClick FraudCreativeDataDisplayEuropeKeywordsMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPremiumProgrammaticRich MediaRTBSearchStackVendorViewability
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic media trading. In this Q&A he addresses the lack of a global trade body to […]
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One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by and large, the same way as it was in three years ago. Back in the dizzy heights of 2011 there were some interesting discussions on what a typical media plan […]
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The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic advertising in Western Europe where total spend is surpass $400mm in 2014. The AOP has […]