• The State of Programmatic Inventory in the UK

    It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices and formats, but this needs to be planned carefully. In recent years, the programmatic inventory landscape has rapidly evolved, with more publishers leading a ‘programmatic-first’ mentality and, as a result, a wider array of formats becoming available programmatically across all devices. An in-depth look at available inventory in open ad exchanges over a 30-day period in the UK highlights that, [...]

    Read more

  • Smaato und adsquare kooperieren; Adikteev startet in Deutschland

    ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Kooperation zwischen Smaato und adsquare; Adikteev öffnet Büro in Berlin; und Neue Doppelspitze für AdColony.

    Smaato und adsquare kooperieren

    Für seine erste Integration im Bereich Exchange hat sich Smaato für die Berliner DMP adsquare entschieden. Die beiden Unternehmen wollen Smaatos In-App-Inventar und das Datenportfolio von adsquare vernetzen, um ihren Kunden neue Targeting-Möglichkeiten mit Skaliereffekt anbieten zu können. Darüber hinaus sollen Smaato-Publisher in Zukunft ihre kontextuellen Zielgruppen [...]

    Read more

  • Dropping the Term ‘Programmatic’

    Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things. However, with programmatic now stretching across the whole digital advertising world, it has proven quite difficult to properly define, at least for those on the outside. With thanks to members of the IAB’s Display Trading Council – in particular PubMatic, Rakuten, Integral Ad Science, Rocket Fuel, AOL, and Voluum – this piece discusses the [...]

    Read more

  • Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for Media iQ; Smaato and adäquate partnership; Taptica buys Adinnovation; Publisher optimisation tool launched by IAS; Appnext and Forensiq collaborate; Partnership between Teads and DataXu; and Admedo and Cablato cooperate.

    Sizmek buys Rocket Fuel

    Literally a big deal: Sizmek is buying Rocket Fuel. The US-ad tech provider has to fork out USD$125m (£96.2m) for the marketing platform, leading [...]

    Read more

  • Online-Audio wächst um 40%; Viewability Bidding von Active Agent und batch Media

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Online-Audio-Werbung boomt; Active Agent und batch Media bringen Viewability Bidding; und Glispa stellt Avocarrot vor.

    Online-Audio-Werbung in Deutschland auf dem Vormarsch

    Digitale Audio-Werbung ist in Deutschland ein Wachstumsmarkt. Zu diesem Schluss kommt die aktuelle Marktzahlerhebung der Fokusgruppe Audio im Bundesverband Digitale Wirtschaft. Laut Untersuchung brachte der Bereich im vergangenen Jahr 2016 einen Umsatz von 25 Millionen Euro in die Kassen. Für das jetzt abgeschlossene erste Halbjahr 2017 erwartet der BVDW ein [...]

    Read more

  • Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; VisualIQ integrates Lotame audience data; and Screen6 establishes London office.

    Sizmek introduces server-level Cross-DSP Frequency Capping

    With advertisers tending to rely on multiple DSPs, ad servers and DMPs for their campaigns, badly targeted ads that expose individual users to the same ads [...]

    Read more

  • Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; iAccess goes to China; comScore offers mobile consumer panel in Malaysia; Wunderman & POSSIBLE join hands; Eventbrite opens up in NZ; and Executive promotions at Merkle, OMD, and UM.

    Agency role remains relevant in APAC

    Media agencies still will be necessary in [...]

    Read more

  • Deep-Learning Algorithm Crucial in Retargeting APAC

    As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to turn to solutions that can help them analyse patterns and identify correlations.

    The answer here lies in ‘deep-learning algorithms’, which will be increasingly critical in enabling merchants push relevant messaging to their targeted audience in the region, says Jakub Ratajczak, RTB House’s Asia-Pacific regional director. Pointing to the retargeting vendor’s internal research, he notes that deep-learning algorithms could push up [...]

    Read more

  • Programmatic Direct Mail Continues the Conversation Offline: Q&A with Lewis Gersh, PebblePost

    Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have taken over, direct mail advertising remains an important channel to advertisers. Lewis Gersh (pictured below), CEO, PebblePost, explains how ‘Programmatic Direct Mail’ has modernised a traditional marketing channel to create something new and give brands a way to engage with consumers from online to offline.

    ExchangeWire: What is Programmatic Direct Mail and how does it connect online to offline behavior? [...]

    Read more

  • ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

    Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data.

    Discussions at ExchangeWire’s annual ATS Singapore conference this week revolved how relationships between technology, brands, publishers, agencies, and vendors could be improved to drive programmatic development in the region.

    Dushyant Sapre, Criteo’s Asia-Pacific regional director for global supply and business development, noted [...]

    Read more