EMEA > Scandinavia

17 October 2012 in ExchangeWire EMEA 3 Comments

‘The False Allure of a Premium Panacea’ by Carl Nelvig, VP of Product Development, Burt

Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend and we seize on it like it’s Gospel. Next thing you know, lunch tables and water coolers around the industry are abuzz with what promises to be the next big thing.

However of all the buzzwords we hear (and admittedly incorporate into our lexicon), perhaps the most trite and overused is ‘premium’. Premium gets bandied about like a Justin Bieber song lyric, and we’re so fascinated by the guy and his manicured hair, we overlook the fact he can’t sing (sorry Justin).

In our circles at Burt, we regularly hear, “I only buy premium placements for my campaigns,” or “This is a premium ad network,” or “We only work with premium sites,” or, my personal favorite, “We have both premium and non-premium placements.” The term ‘premium’ is so overused in so many contexts we no longer know what it means.

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2 August 2012 in ExchangeWire EMEA 0 Comments

ATS London Announces World Class List Of Speakers And Agenda

It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.

It is clear that our industry is moving beyond the mess of the LumaScape to a platform-centric world, and this certainly is one of the key areas being explored by ATS London this year. The full-day programme will be organised into three core themes: brand, application and big data. All of these are effectively shaping the data-driven ad space, and speakers and participants on the day will explore these issues in more depth.

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21 May 2012 in ExchangeWire EMEA 0 Comments

Simon Halstead Discusses The Microsoft Ad Exchange Roll-Out In The Nordics, And RTB Adoption In The Region

Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in the Nordics, and RTB adoption in the region.

Can you provide an update on the rollout of Microsoft’s exchange proposition across EMEA outside the major markets such as UK, France, Germany and Netherlands?

Microsoft rolled out its Ad Exchange in 10 European Markets over the course of the last 12 months. We opened our premium inventory supply to real-time bidding in Sweden, Norway and Denmark in October 2011, and are currently also active in other European markets — UK, France, Germany, the Netherlands, Belgium, Italy, and Spain.

We have enabled significant volumes of our discretionary/non-guaranteed inventory (available after premium reserved sales), across premium publishers including MSN and Windows Live.

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18 May 2012 in ExchangeWire EMEA 5 Comments

As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?

Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even more companies. You need to ask yourself if the display market (4.5 billion euro at the last count) in Europe is big enough to support all these companies. In an interesting caveat at last week’s Automated Ad Summit (encroaching on trademark there, perhaps) in Amsterdam, AppNexus CTO, Mike Nolet, presented his own version of the eco-system – the Nolet-scape if you will.

Many of the categories on the Nolet “no nonesense” map were replaced with just two: namely, tech enablers and buyers/sellers. He pointed out to the audience that Google was slowly assembling the complete stack, and that many feature companies would get crushed by this formidable end-to-end stack. In fairness to Nolet he did intimate that AppNexus was taking a similar approach albeit with a more open strategy.

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10 May 2012 in ExchangeWire EMEA 0 Comments

New Speakers Added To ATS Stockholm Roster

We are adding a number of high profile speakers to the ATS Stockholm, which is just now two weeks away. The latest speakers include, Peter Loell, Director, Annalect, Omnicom MediaGroup, Petteri Vainikka, Founding Partner & VP Marketing, Enreach, and Otto Neubert Block, CEO, Emediate. The agenda for the first data-driven advertising conference in the Nordics is now live on the site. Tickets for ATS Stockholm can be purchased here.

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1 May 2012 in ExchangeWire EMEA 0 Comments

Gustav Von Sydow, CEO & Co-Founder, Burt, Discusses The Company's Brand Analytics Tool As Well As Trends In The Scandinavian Display Market

Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company’s brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to buy for the Nordics first all day event on data-driven advertising.

Burt product offering, what exactly is it?

We’re a measurement and analytics platform for brands, agencies, networks and publishers. Think of it as web analytics, but developed from the perspective of digital media and brand advertising, rather than e-commerce and direct response.

Web analytics products have historically done an amazing job at optimising the e-commerce model, but they don’t really give publishers what they need know in order to build a strong and viable online business, or get brands to figure out how they can start making digital a compelling alternative to traditional media.

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27 April 2012 in ExchangeWire EMEA 0 Comments

ATS Stockholm Announces Speakers For The First Data-Driven Advertising Event In The Nordics

ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. Some of the speakers for the day include:

- Jukka Sundquist, Head of Display, Partner, KliKKi
- Johan Pettersson, Digital Director at Starcom Sweden
- Gustav Von Sydow, CEO & Co-founder at Burt
- Simone Skoog, Managing Director Nordics at Criteo
- Josh Mortensen, Founder and Managing Partner at GlibHippo
- Nigel Gilbert, Country Manager, AppNexus
- Kate Owen, Managing Director, Europe, Digital Element
- Oliver Whitten, Commercial Director, EMEA at the Rubicon Project
- Jason Bigler, Director Product Development for EMEA, Google

You can get your tickets today on the ATS Stockholm site. There is limited room so make sure you book your place early.

17 April 2012 in ExchangeWire EMEA 0 Comments

IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system.

For those unaware of the IPONWEB solution in Europe, can you give an overview of your current offering?

IPONWEB is essentially the tech provider behind many of the leading Ad tech platforms in the RTB space. We build and operate customised media trading systems that enable our clients to take advantage of RTB, Audience & Programmatic buying on both the buy-side and the sell-side of the equation, all of which can operate across display, mobile and video channels.

Our solutions leverage u-Platform™, our rapid development ecosystem that packages up the very complex component technologies required to operate in this space – Ad-serving at scale, real-time decisioning, machine learning, big data management, processing and analytics, all void of business logic. We then tailor the solution to specifically solve the business challenges that drive our clients to innovate and deliver the best results for their customers. So on top of this core u-Platform™ base, we then custom develop the algorithms & ad decisioning logic, together with any other unique feature-set requirements. We do this for each and every client.

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16 April 2012 in ExchangeWire EMEA 0 Comments

Going Real Time In The Nordics: KliKKi's Jukka Sundquist Discusses The Growing RTB Market In The Nordics, And The Customised Solution It Is Rolling Out

Jukka Sundquist is Partner and Head of Display at KliKKi, a Digital Marketing company focused on the Nordics markets. Here Sundquist gives an overview of the KliKKi porposition in the Nordics, the real-time technology they are currently building out and the opportunity for Nordic performance and brand advertisers around programmatic buying. Sundquist will be speaking at the upcoming ATS Stockholm event.

Can you give some overview on the Klikki solution in the Scandinavian market? Are you a pure play digital agency?

Klikki is a fast-growing Nordic Digital Marketing Company with offices in Helsinki, Stockholm, Piteå, Copenhagen and Oslo. The Company represents the next generation of Digital Marketing Company focusing on technology-driven, results-based, integrated digital marketing solutions that maximise the total effect of our clients’ digital marketing budgets.

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5 April 2012 in ExchangeWire EMEA 0 Comments

Euro Data-Driven Display In Focus: Infectious Media Releases Its RTB Insight Report, Winter 2011/12

Infectious Media released its RTB Insight Report for the Winter period 2011/12 (December, January and February), providing an overview on buying and pricing trends across the European exchange eco-system. The report’s findings are put together using aggregated and anonymised campaign data from its proprietary technology, Impression Desk. The findings, whilst specific to Infectious Media, represent work carried out for clients spanning all industry sectors with differing objectives, budgets and target audiences, which may be indicative of industry wide trends.

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