Mikko Kotila, Founder & CEO, STATSIT Discusses the Evolution of Their Proposition & Regional Differences in APAC
Can you give an overview of the STATSIT proposition and how you have evolved in the data-driven display-buying space?
STATSIT started on the back of our previous company, which was providing automation and workflow management solutions for some of the biggest SEM players in Scandinavia. We used the money we made to start STATSIT in 2008. The first 18 months [...]
The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach
In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in more detail and its approach to building on the pipes of the new programmatic eco-system.
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry [...]
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Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market.
Can you give us some overview on the Accuen Netherlands operation?
As you may know, the OMD label is within the Omnicom Media Group, and Omincom Media Group is currently launching Annalect across the globe. Annalect has an automated trading unit [...]
DoubleClick Digital Marketing: Jason Bigler Discusses The DDM Suite, Why An End-To-End Stack Is Necessary For The Market And How DDM Offers A True Cross-Optimisation Solution
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on the capabilities of the new DoubleClick Digital Marketing (DDM) suite, and what it will mean for agencies and advertisers. He discusses how the DDM solution will offer multi-channel optimisation (except of course, for the moment, social) – as well as a unified buy-side stack that incorporates all of Google’s buy-side features. The launch of DDM in Europe is [...]
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eBay's JJ Eastwood Discusses The Roll-Out Of geoTribes In Australia, And How The New Solution Will Help Australian Advertisers
eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time.
Can you explain what eBay has done with the rollout of geoTribes for its online advertisers and what differentiates it from other offerings?
As we bring new advertising partners on-board, it’s important that we connect them with the right audience and in turn our customers receive advertising messages that are both relevant and meaningful [...]
ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. Some of the speakers for the day include:
- Jukka Sundquist, Head of Display, Partner, KliKKi - Johan Pettersson, Digital Director at Starcom Sweden - Gustav Von Sydow, CEO & Co-founder at Burt - Simone Skoog, Managing Director Nordics at Criteo - Josh [...]
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Euro Round-Up: Peer39 Sells To DG; madvertise Acquires In Turkey; IPA Report Suggests Marketing Budgets Are On The Rise
Peer39 exits for $15.5, As DG Adds Semantic Targeting To Its Offering
In what appears to be a fire sale, and an ominous sign for the feature-led product companies in the ad tech space, Peer39, a semantic targeting company, announced it was being acquired by DG for just $15.5 million. Peer39 had raised around $27.4 million to-date.
DG has acquired one of the leading semantic ad solution providers at a snip and will add an impressive targeting layer to its [...]
Euro Round-Up: StikeAd Partners uKnow For Better Mobile Targeting; Adfonic Launches Video Ad Format; Nielsen Report Says Trust In "Earned Advertising" Grows
StrikeAd partners with uKnow to increase ad engagement and offer mobile brand safety StrikeAd last week announced a partnership with uKnow, a provider of targeting and optimisation solutions. StrikeAd will incorporate the uKnow solution into its mobile platform to offer advertisers contextually relevant distribution channels for mobile ad campaigns, while protecting brands from undesirable and unsafe pages.
The uKnow integration was carried out in partnership with the StrikeAd SSP partners and the contextual categorisation is performed at the SSP level, [...]
Euro Round-Up: Spree7 Goes Live In Germany; AdGent Launches AdTouch; Yahoo/Bing Outpaces Google In Adspend Growth; Grapeshot Now In AppNexus App Market
PubliGroupe forms partnership with MediaMath PubliGroupe, a Swiss-based provider of marketing and media sales services, signed a joint-venture agreement last week with MediaMath.
The partners have formed a new dedicated company in Berlin, Spree7 GmbH (aka LLC), to serve the markets of Germany, Switzerland and Austria. Spree7 will offer media buying services to advertisers and agencies based on MediaMath technology, launching its operations by mid-April. The underlying concept of programmatic media buying with Spree7 is RTB, which is currently powering [...]