EMEA > Strategic Investment

27 January 2014 in ExchangeWire EMEA 0 Comments

Lifting The Lid On The Pandora’s Box Of Brand Safety

PandoraBoxEven with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing to pay for, writes Dan de Sybel, director of technology and operations, Infectious Media.

The drive towards more transparency in online advertising has revealed an ugly truth. There is a lot of bad quality inventory out there and many big name advertisers are appearing on it. How have we come to this, why is it so prevalent and why does it feel like so little is being done about it?

Getting an ad placement up on a new website is often as easy as signing up to an exchange or network, downloading a tag and placing it on your site. Some exchanges/networks will vet the site first and classify the content, but others do not. Even for those that do, there is nothing stopping an unscrupulous website owner from changing the content post vetting or simply putting the vetted ad placement tag on a completely different site.

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24 January 2014 in ExchangeWire EMEA 0 Comments

ExchangeWire European Weekly Round-Up

fb-mobile-icon2ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

Facebook tests mobile ad network

1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make waves, with Facebook revealing that it is testing an in-app mobile ad network with a select number of advertisers. This means that advertisers will be able to use Facebook targeting data to target mobile app users outside of the social network.
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22 January 2014 in ExchangeWire EMEA 0 Comments

Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger

Caspar SchlikumXaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role of EMEA CEO, crowning a series of high-level moves within the WPP trading desk.

This also mirrors recent developments within the Publicis fold, ExchangeWire reviews the changes at two of the industry’s biggest trading desks, and assesses the potential impact upon the European market.

Xaxis leadership line-up post integration

Some of the top lines from the press release (issued 21 January, 2014) are that the combined entity – which now controls more than $750 million of audience-targeted media buys across 32 markets – will retain the Xaxis moniker, with Brian Lesser to serve as global CEO, and David J. Moore (the ex-24/7 Media chief) as Company Chairman.

Meanwhile, Mark Grether will remain as Xaxis global Chief Operating Officer and Christina Van Tassell will become Chief Financial Officer. Nicolle Pangis will become the company’s Chief Revenue Officer and Paul Dolan will continue in his role as Senior Vice President, Global Business Development.

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3 June 2013 in ExchangeWire EMEA 2 Comments

Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy

project-aYou could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d be right. A lot of companies continue to struggle to get risk-averse European investors to invest in their solutions. There are some exceptions, and they are mostly based in Germany. Project-A is a good example of a progressive ad tech investor, with a number of strategic investments already made in the space. Led by a number of alumni from the Samwers’ Rocket Internet, including Florian Heinemann, Project-A invests in ad tech companies as well as incubating in-house technology and e-commerce projects. ExchangeWire recently spoke to Project-A’s Danuta Florczyk and Marie-Claire Raden about the company’s approach and how it invests in ad tech.

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