A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire places them under the microscope.
Ve buys GDM Digital
Firstly, let’s round-off the facts about the latest deals. This week VE announced the acquisition of fellow UK-based outfit GDM Digital in a $12m deal, that will see all 42 [...]
Tags Ad TradingAdvertiserAgencyAnalyticsAPACAttributionAudience BuyingAustraliaCross-ChannelDatadata modellingDigital MarketingDisplayEuropeLATAMLocalMarketermarketing cloudMarketing TechnologyMedia BuyingMobileOnline MarketingOnline videoPerformance MarketingProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherRetargetingStackStrategic Investment
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition of mobile data management platform (DMP) RUN, plus last month’s £40m stake in Matomy. But questions still remain on how this adds value to its bottom line.
Publicis today (3 November) announced the pair’s definitive agreement of the transaction, which consists of a $25 per share all-cash offer for Sapient, with the resulting entity to be [...]
Tags Strategic Investment
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Facebook’s ad tech future; Countdown to ATS Paris kicks off with first European Programmatic survey; more consolidation; and more funding in the European ad tech space.
Ad tech cited as key to Facebook’s future
Facebook is planning even more investment in ad tech this week with the company’s COO Sheryl Sandberg claiming [...]
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the value of the deal to £51m, in the latest round of M&A activity in the ad tech sector.
Matomy, an Israeli ad network, this morning announced that Publicis will acquire 17.9 million of its shares, or 20% of the company, for 227 pence a share, with a further option [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Germany’s Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing adopts the French brand Teads.
German ad tech firm Fyber sells to RNTS Media
Germany-based Fyber had announced its sale to publicly-listed media tittle RNTS Media with reports valuing the transaction at €150m, although the exact [...]
Tags Ad ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyDisplayEuropeFacebookGermanyMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline videoProgrammaticRich MediaSSPStackStrategic InvestmentTrade bodiesTrading DeskVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and WPP ink landmark deal; Even more consolidation in the mobile sector; Facebook mooted to unveil new Atlas platform, and more transparency in ad tech called for by brands.
AppNexus mulls further buys after WPP deal This week’s major development was the announcement that WPP will invest $25m in AppNexus, while the ad tech firm will acquire Open AdStream for [...]
Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round a period of unprecedented M&A activity in the programmatic advertising sector.
The deal announced today (23 September) will see the publicly-listed Millennial acquire Boston-based Nexage for $107.5m in cash and stock, with Michael Barrett, Millennial Media, CEO and president, claiming the purchase formed part of his ambition to offer a “full-stack solution” to advertisers, as well as [...]
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus.
The pair today (22 September) announced that AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream (OAS).
In addition, Xaxis’ parent company has announced it will take a stake in AppNexus in return for a $25m investment, building on the $85 million in funding [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark Conversant purchase tops record period of M&A for ad tech; Mega stacks spur debate; Twitter and Microsoft step up their ad services, and European programatic market valued at over €2bn.
Alliance Data’s purchase of Conversant tops record period of M&A
The biggest story in the last few days in ad tech has been the announcement [...]
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation.
At the risk of overusing the latest buzzword, we are in a period of serious consolidation. It was inevitable due to the impressive explosion of new technology companies and also the many pivots made by the old guard into the programmatic space.
The effects of consolidation are essentially just different forms of pressure. Pressure to perform on a plan, pressure to [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBehavioural TargetingBidderCross-ChannelDataDigital MarketingDisplayMarketermarketing cloudMarketing TechnologyMedia BuyingProgrammaticStackStrategic InvestmentTrading Desk