APAC Round-Up: MediaMath Enters Australian Market; Rise of Weibo in APAC Region; Effective Measure Moves Into Emerging Asia
MediaMath Makes In-Roads Down Under
MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp.
As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee the management of bids for advertising inventory. The partnership will be managed from their offices in Sydney, Australia by the founders of Kinected, Gary Hardwick, Mick O’Brien and Ross McNab.
Mike Peralta, MediaMath CRO, comments: “We’re delighted to be partnering with [...]
Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices – at the global and [...]
Tags Ad Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobileMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Chris Brown, Team Lead, DoubleClick Performance Products in Australia, South East Asia & NZ Discusses The Ad Exchange Direct Deals Offering
Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made available and the recent Direct Deals launch.
Can you give some overview on the progress made by the DoubleClick Ad Exchange in the Australian and APAC markets? What similarities and differences did you see in relation to the UK [...]
Tags Ad Exchangead exchange buyingAdvertiseragenciesAgencyAPACasiaAudience BuyingAustraliaBehavioural TargetingDigital MarketingDisplaydoubleclickexchangewire apacgoogleMedia BuyingMobileNZOnline MarketingOnline videoPublisherpublishersRightMediaRTBRTBSEASouth East Asia
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, we’re now servicing APAC [...]
Tags Ad ExchangeAPACasiaAudience BuyingAustraliacyberagentDataDigital MarketingDisplayDoubleVerifyDSPevidonExchange NewsfacebookHong KongjapanlatencyMedia BuyingMediaMathMediaMath Socialmike peraltaMobileOnline MarketingRTBSEASingaporesocial gamingSouth East AsiasydneyTerminal OneTrading Desk
Q1: What trends are we seeing in the SE Asian mobile market?
The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending October alone, we recorded over 22.2 million Internet users in Singapore, Malaysia, Indonesia, Vietnam, Philippines and Thailand on mobile devices. Apple holds majority market share in the region with 53% share of the online mobile population.
Tags apple ipadapple iphoneasiaAudience BuyingblackberryDatadigital audienceDigital MarketingDisplayeffective measureExchange Newsexchangewire apacgalaxy tabletindonesiaipod touchmalaysiaMedia BuyingMobilemobile appsmobile devicesmobile internetmobile marketingmobile servicesnokiaonline audienceOnline MarketingphilippinesPublisherRich MediasamsungSEASingaporeSouth East Asiathailandvietnam
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at Gen Y. The Gen Y demographic in South East Asia (SEA) make up 46% of the total digital audience and account for 63 million unique browsers in the region.
Q1: First Gen X, and now Gen Y. What makes this group so important?
A: Gen Y – the demographic born from 1975 to 1995, make up 46% [...]
Tags @ew_apacAd NetworkAdvertiserAgencyAPACapril 2011asiaAudience BuyingBehavioural TargetingbrowsersDataDisplayengagementExchange Newsexchangewire apacgen ygeneration yIT websitesJune 2011lifestyle websitesmalaysiaMedia Buyingmovie websitesmusic websitesonline audienceonline audience measurementOnline MarketingphilippinesPublisherSEASingaporeSoccer websitesSouth East Asiatechnologythailandvietnam
Marcus Tan Managing Director APAC Smaato On Mobile Advertising, Exchanges, Monetising Apps & APAC's Huge Market Potential
Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China maturity in the mobile space makes them the most interesting markets to watch.
Can you give an overview of Smaato and its ‘Mobile Ad Cloud’ offering and strategy across the APAC region?
As the consumption of media differentiates and varies between individuals [...]
Tags Ad NetworkAd ServerAdvertiserAgencyAPACapp developersapp publishersasiaAudience BuyingAustraliaBehavioural Targetingbrand safetychinaDisplaydisplay advertisingExchange NewsGermanyjapankoreaMedia BuyingMobilemobile ad cloudmobile advertisingmobile appsmobile publishersmobile rich mediamobile sitesmonetizing appsOnline MarketingOnline videooptimizationreal time buyingRich MediaRTBSingaporeSmaatoSmaato Open Mobile AdvertisingSouth East AsiaUS
In the first of an exclusive series with Effective Measure – a global Digital Audience Measurement and Research company focused on emerging markets, we shine a light on the exciting South East Asian online audience with insights into the Digital Natives of Indonesia.
We’ve seen how South East Asia is progressing in the digital space. Who makes up its largest audience?
As seen in the month of June, South East Asia is home to almost 140 million Unique Browsers. This number [...]
Tags ad exchangesAdvertiseradvertisersagenciesAgencyAPACasiaAudience BuyingDatadigital nativesDisplayEfficient FrontierExchange Newsexchangewire apacindonesiaJune 2011Media BuyingMobileMobilemobile asiamobile internetmobile marketingonline audienceonline mobile advertisingPublisherpublishersSEASouth East Asiastatisticsunique browsers
Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC
Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling data-driven display in Australia and APAC.
Can you give an overview of MediaMind’s offering in Australia and the wider APAC region?
MediaMind’s focus in APAC is to be the campaign management platform of choice for leading agencies in the region. [...]
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The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks
There’s been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated channel. Recently ExchangeWire asked a number of leading Australian buy-side players the following question to get their perspective on the growing opposition among premium publishers to programmatic buying:
Given the recent push back by large content owners around automated [...]
Tags Ad Exchangead exchangesadconionAgencyAPACasiaAustraliaaustralian publishersautomated media tradingautomated tradingbuy-sideExchange Newsfairfaxinventorymedia agenciesmedia agencymediamindonline display advertisingphdpremium invPublisherRTBtrading desksVivaKi