Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [...]

AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer.  Liow, previously the company's senior vice president of revenue & growth, will [...]

Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [...]

Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. The Generative AI Revolution  With its explosive growth over the past couple of years, [...]

TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced a duo of hires; appointing Dean Nagib as commercial director, UK and Jonathan Claxton as an account director. In his new role, Nagib will create and lead on [...]

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion.  Ex-Meta lead Gareth Lloyd joins as head of research & data science. He will [...]

AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and [...]

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see what's made the headlines since January. Q1 2024 is in the books, and in much [...]

AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]