Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk, Reducing Advertiser’s Media Buying Risk & How TV Advertising Will Be Sold In An Auction Environment
Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis.
Can you give [...]
Tags Ad Exchangead exchangesAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingcpacpcCPLCPWDatademand sideDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange NewsfunboxMedia BuyingMobilemobile advertisingmultichannel performance trading deskOnline MarketingOnline videoPublisherpublishersrevenue shareRich MediaRTBSemantic Targetingthird party dataTrading Deskvideo advertising
Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia
Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and socially enabled ads in the SEA region.
Can you give an overview of Innity and its offering across the APAC region?
Innity is an integrated online media [...]
Tags Ad Exchangead exchangesAd Networkad servingAdvertiserAgencyAPACBehavioural TargetingchinacpacpccpeCPMDataDisplayDSPExchange NewsindonesiainniitymalaysiaMedia BuyingMobileMobile Ad Networkmobile advertisingonline media networkOnline videophilippinespremium inventoryPublisherreal time biddingRTBSEASingaporeSouth East Asiathailandvideo advertisingvietnamWi-fi ad network
Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market
Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan.
Can you give an overview of MRM’s offering in the APAC region?
MRM is a global technology-driven marketing solutions provider with clearly defined practices, including strategy, site and content development, digital media, CRM, measurement and analytics. We create, execute, measure and optimize experiences [...]
Tags advertisingAgencyAnalyticsAPACasiaBehavioural TargetingchinacomscorecpaCPMDatadigital mediaDisplaydisplay advertisingfacebookgoogleindiainventoryiresearchjapanKate CloughkoreamediaMedia Buyingmedia strategyMRM Worldwideprice transparencypublishingre-targetingrenrentaiwanthailandTudoutwitterweiboYoukuYouTube