×
  • What if Google becomes a demand-side only business?

    Ciaran O'Kane's latest MadTech Sketch looks at three 'what if' scenarios in the event of Google being forced into a sell-side ad tech/ad network spin-off. Much has been written about the DOJ suing Google over anti-competitive activity in the ad tech [...]

  • Mood Targeting; Mobile Devices Lead the Way for AVOD

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mood targeting; Mobile devices lead the way for AVOD; Disengaging [...]

  • Alphabet Announces First Quarter 2016 Results

    Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the [...]

  • The Trade Desk IPO; Google Launch Messaging App

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive [...]

  • Google: Click Volume Rises, CPC Falls

    Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet's revenue as click volume rises, despite [...]

  • Google's 'Android Instant Apps' Changes the Course of App Development

    On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]

  • Alphabet's Earnings Miss Forecasts

    Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company's overall performance turning a profit whilst 'Other Bets' operate at a loss. Immediately after the [...]

  • Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?

    On 15 March, Google announced their Analytics 360 Suite, referring to it as "an enterprise-class solution for a multi-screen world". The new suite combines existing products with new and updated products to allow businesses to house all data and insights under [...]

  • Programmatic Display: A Viable Alternative to Google Search?

    A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours to flourish about what this means for the future of search and advertisers’ search strategies. ExchangeWire gauged the industry reaction [...]

  • Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability

    Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them [...]