real time buying
Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV
Stephen Hunt TubeMogul’s Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry’s absence of regulation e.g ‘fake pre-rolls’. But Hunt argues that the opportunity in online video advertising is huge, and is poised to attract huge amounts of brand budget in the coming years.
If the latest PwC figures are [...]
Tags Ad Networkad networksAd ServerAdvertiserAgencyAPACAudience BuyingAustraliaAustraliaauto-playconnected tvCPMDataDigital MarketingDisplayDSPExchange Newsexchangewireexchangewire apacfake pre-rollMedia BuyingNew ZealandOnline MarketingOnline videoonline video advertisingprivate exchangesPublisherpwcreal time buyingRich MediaRTBtransparencytubemogulTVVideovideo advertising inventoryVOLTYahoo7
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
Tags Ad NetworkAd ServerAdvertiserAgencyAPACAudience BuyingB2BBehavioural TargetingBharad RameshDataDigital MarketingDisplayDSPExchange Newsfacebookgooglegoogle display networkMedia BuyingMobileMSNOnline MarketingphilippinesPublisherreal time buyingRich MediaRTBSingaporeSouth East AsiaStarcomStarcom MediaVest Groupthird party dataTrading DeskyahooYouTube
Phil Cowlishaw, Performance Media Director, Ikon Communications, Discusses The Recent Video Partnership With Tubemogul
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul – and what it means for the market.
Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does the partnership add to Ikon’s overall offering in Australia? Tube Mogul provides Ikon with a platform for real-time media buying across video in all forms; they are plugged into more sources of RTB video inventory than anyone in the market. Ikon [...]
Tags Ad ServerAdvertiseradvertisingaffineAgencyAudience BuyingAustraliaBehavioural TargetingBrett Wilson CEO TubeMogulDigital MarketingDisplayExchange NewsIAB standardsikon communicationsIPTV advertisingMedia Buyingmobile advertisingOnline MarketingOnline videoonline video advertisingonline video inventoryPublisherreal time buyingRTBsocial mediaTrading Desktubemogultv optimisationVASTvideoVPAID
Marcus Tan Managing Director APAC Smaato On Mobile Advertising, Exchanges, Monetising Apps & APAC's Huge Market Potential
Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China maturity in the mobile space makes them the most interesting markets to watch.
Can you give an overview of Smaato and its ‘Mobile Ad Cloud’ offering and strategy across the APAC region?
As the consumption of media differentiates and varies between individuals [...]
Tags Ad NetworkAd ServerAdvertiserAgencyAPACapp developersapp publishersasiaAudience BuyingAustraliaBehavioural Targetingbrand safetychinaDisplaydisplay advertisingExchange NewsGermanyjapankoreaMedia BuyingMobilemobile ad cloudmobile advertisingmobile appsmobile publishersmobile rich mediamobile sitesmonetizing appsOnline MarketingOnline videooptimizationreal time buyingRich MediaRTBSingaporeSmaatoSmaato Open Mobile AdvertisingSouth East AsiaUS