Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV
Stephen Hunt TubeMogul’s Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry’s absence of regulation e.g ‘fake pre-rolls’. But Hunt argues that the opportunity in online video advertising is huge, and is poised to attract huge amounts of brand budget in the coming years.
If the latest PwC figures are [...]
Tags Ad Networkad networksAd ServerAdvertiserAgencyAPACAudience BuyingAustraliaAustraliaauto-playconnected tvCPMDataDigital MarketingDisplayDSPExchange Newsexchangewireexchangewire apacfake pre-rollMedia BuyingNew ZealandOnline MarketingOnline videoonline video advertisingprivate exchangesPublisherpwcreal time buyingRich MediaRTBtransparencytubemogulTVVideovideo advertising inventoryVOLTYahoo7
Marc Lomas, Commercial Director of Cadreon Australia, On The Cadreon Video Marketplace, & The Shift Of TV Budget Into Online Video
Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. He also predicts that next year the Australian market will finally start to see advertisers and agencies start to shift decent proportions of TV budget into online video.
You recently announced the launch of Cadreon [...]
Tags Ad ExchangeAdvertiseradvertisingAgencyAudience BuyingAustraliaBehavioural TargetingCadreoncadreon video marketplace australiaDataDigital MarketingDisplayDSPDynamic Ad OptimisationExchange Newsmarc lomasMedia BuyingmediabrandsMobileOnline Marketingonline media budgetOnline videoPublisherTrading DeskTVvideo marketplaceYouTube
Jonathan Despinidic, General Manager Jemm Group Australia & APAC, On Jemm's Recent Launch, Brand Safety, Inventory Monetization & The Australian Publisher Reception To The Real Time Network
Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm’s recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm’s offering is both an SSP and an ad network, offering brand safe inventory for the Australian market via RTB. He also talks private marketplaces and how being a technology and inventory monetisation partner can help Australian publishers.
Can you give an overview [...]
Tags Ad ExchangeAd NetworkadmeldAdvertiseradvertisersAgencyAPACAudience BuyingAustraliaBehavioural TargetingCPMsDataDigital MarketingDisplaydisplay advertisingDSPDynamic Ad Optimisationdynamic media buyingdynamic media optimisationExchange Newsexchangewire apacinnovationIPTVjemm groupJonathan DespinidicMedia BuyingMobileOnline MarketingOnline videoPublisherpublisher monetizationpublisher yeildpublisherspubmaticreal time networkRTBSEASingaporesmart phoneSouth East AsiaSSPtabletTrading DeskTVvideo
Vicki Lyon, Managing Director, SpotXchange Australia & APAC On Video Ad Marketplaces, Private Exchanges & How Mobile Video Advertising Will Soar In APAC
Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region.
Lyon gives an overview on Australia’s current market size and how APAC, being the most connected region in the world, means online video advertising will continue to soar and key growth drivers will be the expansion of 3G networks making mobile TV and mobile video services a reality.
Could you give an [...]
Tags 3GAd Exchangead networksAdvertiseradvertisersAgencyAPACasia pacificAudience BuyingAustraliaBehavioural Targetingbrand advertisingComScore VideoMetrix July 20011CPMDigital MarketingDSPDynamic Ad OptimisationExchange Newsexchangewire apacMedia BuyingMobileOnline MarketingOnline videoottopremium video inventoryPrivate Exchangeprivate exchangesprogrammatic buyingPublisherpublishersreal time biddingRich MediaRTBspotXchangetelevision advertisingTrading DeskTVUKUSvicky lyonvideovideo ad marketplacevideo advertisingvideo inventory
Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC
Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling data-driven display in Australia and APAC.
Can you give an overview of MediaMind’s offering in Australia and the wider APAC region?
MediaMind’s focus in APAC is to be the campaign management platform of choice for leading agencies in the region. [...]
Tags Ad Exchangead exchangesAd NetworkAd Serverad servingAdvertiserAgencyAnalyticsAPACasiaAustraliabaiduBehavioural Targetingchinaconvergenceconvergence mediacpdcreative optimisationDatadata driven displaydgDisplaydisplayDSPDynamic Ad OptimisationExchange Newsexchangewire apacin-streamjordan khoomedia agenciesMedia BuyingmediamindMobileOnline videoPublisherpublishingre-targetingretailRich MediaRTBSEAsearchsouth koreatradingtravelTVtv ad optimisationTV Advertisingtv optimisationUnicastYouku