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MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV
On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr. They discuss Taylor Swift’s return to TikTok, Microsoft’s decision to test ads in [...]
AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer
AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer. Liow, previously the company's senior vice president of revenue & growth, will [...]
Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation
IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]
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