Business Intelligence Manager, Mid Market Channel (M/F)
Criteo is the global leader in Performance Display and partners with over 2000 leading ecommerce brands.
Thanks to Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every day Criteo generates millions of high-quality leads through dynamically generated ads
which are personalised with the products and services that consumers are searching for.
Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimisation and an in-house creative studio.
Criteo has grown rapidly in three years, now operating in 30 countries across America, Europe and Asia. In this time, the number of employees at the company has jumped from 20 to 500 and its annual revenue has grown from zero to $200 million.
Based in our London office, and reporting to managing director, you will manage a team of 3 people.
About Criteo Publisher Marketplace:
Criteo Publisher Marketplace (cpm.criteo.com) is a self service platform aimed at small and medium publishers. Criteo buys inventory directly from over 4,500 publishers in Europe (UK, France, Germany, Italy,
Spain, Netherlands) & the US. We aim to only work with quality publishers (every new publisher is manually vetted to ensure quality) and the team of Business Development Managers ensure that we only buy high
visibility ad placements. This publisher base is being built by a European inside sales (phone based) team based in London.
We are currently receiving 10 Billion impressions/month through this platform. The proposition is simple: publishers get access to our personalized re-targeting demand, by sending all their impression to us. We calculate in real time the value we are able to pay for each impression received. Criteo will only ever buy an impression if we can pay a price at or above the floor price the publisher sets in the interface. We buy the inventory using “pass-back”, which means Criteo monetises certain impressions and then passes the remainder back to wherever the publisher nominates.
About Criteo Mid Market Sales:
Criteo’s European Mid Market Sales Channel now has over 500 advertisers and is actively and rapidly acquiring many more every month. This channel is set to grow throughout 2012 in revenues, advertisers and sales heads.
The individual will be in charge of:
- Advertiser Analysis and Optimization – Analyzing complex data from multiple sources, you’ll learn how to detect problems with the performance of our campaigns, and suggest improvements that will have immediate impact
- Reporting tools and metrics – You’ll use your knowledge of our system to develop reports and metrics that will present actionable insights to teams across the business
- Technical studies and analysis – You will work on ad hoc projects that will inform roadmap for the development of the Criteo Product, and run real world tests on new developments.
- Campaign control and oversight – You have responsibility for managing and maintaining the smooth running of our campaigns. This involves making sure our ad server is correctly set up and updated.
SKILLS, EXPERIENCE AND EDUCATION
The successful candidate will be able to demonstrate the following:
Previous experience managing an analytical team – perhaps in Consulting or project management
Ability to use data creatively and pragmatically to drive actions that impact our business
Knowledge of web technologies, SQL, programming languages is a plus
The individual is versatile, dynamic and have a real interest in online Advertising market and the impact of a high-performance technology in this market
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