Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation, as companies like Google attempted to “own” the sector. Elsewhere, attendees where advised on the [...]

Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic advertising industry to crack Japan, which is still to this day one of the world’s largest, yet nuanced, advertising markets. With [...]