20 September 2012 in ExchangeWire Tradertalk TV 1 Comment

TraderTalk: The Rise Of Big Data In Digital Marketing

This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul Silver, Chief Strategy Officer, ExchangeWire and Kate Tickner, Digital Media Executive, EMEA at IBM Netezza.

They talk to Ciaran McConaghy, Marketing Solutions Director at Fabric Worldwide and Dan de Sybel, Director of Technology and Operations at Infectious Media about building the big data infrastructure, how and when it can be applied as well as migration to enterprise solutions.

Big Data, Data, Data Optimisation, Data Strategy

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  • Wayne Blodwell

    Excellent piece guys. Thanks for sharing. Particularly liked the quote from Dan at the end “we all like to sit around talking about technology as it makes us feel clever but this doesn’t provide any value to the advertisers. It’s ultimately about the insights and actions.”