18 January 2013 in ExchangeWire Tradertalk TV 1 Comment

TraderTalk TV: How A Marketer Can Build A Brand Trading Desk

This weeks’s TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the the Brand Trading Desk model earlier this year. The Brand Trading Desk is now a reality. This model is now being executed by the smart people at MonetSupermarket.com. Here Andy Milhop, Head of Digital at MoneySupermarket.com, gives an insight into how a Brand Trading Desk works, and how it incorporates third party ad technology.

Ad Trading, Brand, Marketer, RTB

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  • John

    So, which bit is the trading desk? To me it looks like he ran through their DMP sources and tools, and how that plugs in to Mediamath for buying. Would that DSP be acting on their behalf as the trading desk? Thanks!