8 March 2013 in ExchangeWire Tradertalk TV

#TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs

This week’s #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where does it fit into general ad tech mix? We invite Robin Davies, Country Manager UK at Mediaplex to discuss the DMP, and how it will evolve, especially in on-loading offline data into ad targeting.