22 March 2013 in ExchangeWire Tradertalk TV 0 Comments

#TraderTalkTV: Enreach's Petteri Vainikka Discusses The Concept Of The Data-Driven Publisher

This week’s #TraderTalkTV covers the concept of the data-driven publisher – and how publishers should approach programmatic selling around premium and unsold. We invite Enreach’s Petteri Vainikka to discuss his view of the way publishers can use data and automation for direct premium sales.



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