by Romany Reagan on 6th Sep 2013 in TRADERTALK

In this week's #TraderTalkTV, Weborama's Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data can be used in audience targeting. Using a recent case study with McKinsey, Roche goes into how they built the process, and how they applied concepts like the chi-squared test to the target a user population base to boost campaign performance for its telco advertiser partner.

DataDMP