by Ciaran O'Kane on 20th Jun 2014 in TRADERTALK

In this week's #TraderTalkTV we invited Affectv's Glen Calvert into the office to discuss the concept of "intelligent prospecting". Here Calvert discusses the process of prospecting - and why it is important that the approach is much more nuanced around targeting and creative.

You can't simply employ the same slap-dash and zero-frequency-capped (the anecdotes from non ad tech people around stalking ads continue unabated) that pervades much of the industry's strategy around retargeting. The upper funnel gets the full #TraderTalk treatment.

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