by Ciaran O'Kane on 8th Aug 2014 in TRADERTALK

Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is mobile. But how will mobile retargeting work in such a fragmented space - where there is no universal cookie and you need to navigate around the multi-device id problem? We ask Wesley Biggs, CTO at byyd, to come onto #TraderTalkTV to walk us through the basics of mobile retargeting and the use cases by advertisers.

MobileProgrammatic