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Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all [...]
Alkimi Exchange's Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising
"You wouldn't buy a house by looking through the letterbox." In our latest TTTV, Ben Putley, CEO and founder of Alkimi [...]
Highlights from 10 Years of ATS London
Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands [...]
#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? [...]
#TraderTalkTV: Affectv Discusses The Concept Of Intelligent Prospecting
In this week's #TraderTalkTV we invited Affectv's Glen Calvert into the office to discuss the concept of "intelligent prospecting". Here [...]
#TraderTalkTV: How Search Data Can Empower Display Buys
In this week's #TraderTalkTV Dominic Joseph from Captify explains how the company's solution uses search intent signals to execute display [...]
#TraderTalkTV: Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting
In this week's #TraderTalkTV Crimtan's Rob Webster discusses the evolution of the media plan. In a deep dive into [...]
Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends
Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project. Here Whitten discusses the growth of Private Market Places, which [...]
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