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How Programmatic & Branding Can Work Together
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, [...]
Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution
Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which [...]
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on [...]
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies [...]
#TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations
In this week's #TraderTalkTV, Visual IQ's Adit Abhyankar explains how the conversation around attribution is moving from analytics to operations. [...]
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