TRADERTALK TV

15 March 2013 in ExchangeWire Tradertalk TV 0 Comments

#TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House

Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the switch from agency to client-side. He maps out how an internal trading desks operate in the broader remit of business — answering how FBX, Paid Search and DSPs function underneath the CMO, and how the flow of huge amounts of data is managed across the CTO and CMO’s teams to optimise campaigns and mitigate wastage. Deadman wraps-up by breaking down the benefits of bringing digital marketing in-house and how the role of the agency is changing.

8 March 2013 in ExchangeWire Tradertalk TV 0 Comments

#TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs

This week’s #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where does it fit into general ad tech mix? We invite Robin Davies, Country Manager UK at Mediaplex to discuss the DMP, and how it will evolve, especially in on-loading offline data into ad targeting.


18 January 2013 in ExchangeWire Tradertalk TV 1 Comment

TraderTalk TV: How A Marketer Can Build A Brand Trading Desk

This weeks’s TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the the Brand Trading Desk model earlier this year. The Brand Trading Desk is now a reality. This model is now being executed by the smart people at MonetSupermarket.com. Here Andy Milhop, Head of Digital at MoneySupermarket.com, gives an insight into how a Brand Trading Desk works, and how it incorporates third party ad technology.

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