TRADERTALK TV

19 July 2013 in ExchangeWire Tradertalk TV 0 Comments

#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack

In this week’s #TraderTalkTV, Adobe’s Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the space. Specifically, its journey migrating from its established heritage on the creative suite side to monetising and managing creatives, led by strategic acquisitions. From over 20 offerings that it felt were confusing the market, Adobe has streamlined down to five solutions for simplicity: Analytics, Experience Manager, Target, Social and Media Optimiser.

15 March 2013 in ExchangeWire Tradertalk TV 0 Comments

#TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House

Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the switch from agency to client-side. He maps out how an internal trading desks operate in the broader remit of business — answering how FBX, Paid Search and DSPs function underneath the CMO, and how the flow of huge amounts of data is managed across the CTO and CMO’s teams to optimise campaigns and mitigate wastage. Deadman wraps-up by breaking down the benefits of bringing digital marketing in-house and how the role of the agency is changing.

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