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Highlights from 10 Years of ATS London
Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI [...]
Using Programmatic to Maximise Mobile Revenue
At ATS Berlin in November 2018, ExchangeWire CEO, Ciaran O'Kane was joined by industry experts to discuss the role of [...]
Behind the Numbers: The Truth in Mobile Programmatic
At ATS London 2018, Jodie Collins, MD, Re/Digital, moderated a panel discussion, focusing on the opportunities that still exist in [...]
Road to ATS London: Sublime Skinz' Andrew Buckman on Opportunities in Mobile
With ATS London only six weeks away, ExchangeWire's head of content, Lindsay Rowntree, chats with Andrew Buckman, MD EMEA, Sublime [...]
Road to ATS Paris: Mobext's Kaoutar Benazzi Discusses Mobile Programmatic Trends
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier [...]
ExchangeWire Research: Maximising the Value of Mobile Data
At ATS London 2017, ExchangeWire sat down with Ian James, GM international, Verve to discuss the value of mobile location [...]
Verve's Ian James Discusses the Benefits of SDK Location Data
In this episode of TraderTalk TV, ExchangeWire's senior data analyst, Hugh Williams discusses the benefits of location data derived from [...]
xAd Head of Programmatic Imran Khan on Mapping Location Data
Nowadays you can't talk about mobile without including the topic of location. As previously highlighted by ExchangeWire, according to the [...]
Lauren Nemeth, CRO at URX, Discusses How Deep Linking Works In Mobile Advertising
Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation [...]
The Disparity Between Desktop & Mobile DMPs
In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is [...]
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