This week’s #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, where he breaks down the concept behind La Place Media, an alliance between five media sales houses/publishers. Now celebrating its one-year anniversary, La Place Media encompasses 150 sites, 30 million users and 4.5 billion impressions. Fabien juxtaposes direct sales versus what La Place Media offers, which focuses more on selling audience. Built around driving value to publishers, from January to June 2013 they were able to increase CPMs 36%. La Place Media started with display, but sees the potential for massive growth in the French mobile market, although there are currently issues with fragmentation of the space. Looking forward, La Place Media is also launching a Premium Video Ad Exchange, which will operate as a private marketplace.Global Desk Editor
TRADERTALK TV > Publisher
11 October 2013 in ExchangeWire Tradertalk TV
#TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership
17 May 2013 in ExchangeWire Tradertalk TV
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week’s #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model versus the traditional media-buying model. Explaining the work flow of a typical media buy, Connolly argues that much of the spend gets lost in the “Lumascape” vortex. A 100 million budget earmarked for media spend, Connolly points out, could easily end up being just 60 or 50 million in actual media buys – after intermediaries take a cut. Formerly a data solution provider and behavioural ad network, AudienceScience has now pivoted its model towards a SaaS solution – and acts as a technology vendor to marketers working on fixed fee basis. A brave move given the power of agencies in the buying chain. But AudienceScience is already working with a global FMCG brand which spends hundreds of millions every year on display – so the model is gaining traction with some big advertisers particularly those in procurement and CFO roles. It’ll be interesting to see how this debate will play out over the coming months.Global Desk Editor
26 April 2013 in ExchangeWire Tradertalk TV
#TraderTalkTV: Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative
Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, passed on the bid call to various bidders). Richter describes the crucial role played by Deal ID in the private marketplace, and explains how Open RTB is addressing some of the key problems that existing current trading model.Global Desk Editor
19 April 2013 in ExchangeWire Tradertalk TV
#TraderTalk TV: Ego-System or Eco-System? Pubmatic's Gareth Holmes Calls for a New Publisher Approach
In this week’s #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today’s market into a “Strategic Selling Platform”, allowing the publisher to focus on content-creation to engage users. Gareth breaks down the current CPM-driven ‘ego-system’, based on old assumptions, and its untenable position as a forward-thinking proposition.Global Desk Editor
5 April 2013 in ExchangeWire Tradertalk TV
In this week’s #TraderTalkTV, SpotXchange‘s Alex Merwin addresses the problems with lack of transparency in the ecosystem, the issues with multi-bid and the problems with floor pricing. He further explains how publishers are currently seeing a tiny fraction of the total demand for their video inventory, and how they could leverage RTB more efficiently in the future via ‘multi-bid’.Global Desk Editor
22 March 2013 in ExchangeWire Tradertalk TV
This week’s #TraderTalkTV covers the concept of the data-driven publisher – and how publishers should approach programmatic selling around premium and unsold. We invite Enreach’s Petteri Vainikka to discuss his view of the way publishers can use data and automation for direct premium sales.ExchangeWire
26 October 2012 in ExchangeWire Tradertalk TV
TraderTalk: Switch Concepts Discuss Its Solution, Holistic Yield Management, Linking Users Across Multi-Devices And Concepts Around Linked Data
Switch Concepts is one of the more interesting companies currently operating in the European ad tech space. Switch Concepts, like all the great companies in the space, has very much operated under the radar. It now works with several big UK publishers, and its tech solutions is focused on delivering the best yield for its clients.
Here Switch Concepts discussed its solution, holistic yield management, linking users across multi-devices and concepts around linked data. We will be launching TraderTalk 2.0 in a couple of weeks so look out for the new format. More details to follow.ExchangeWire
TraderTalk: Neal Richter, Chief Scientist at the Rubicon Project, Discusses Scaling RTB, The DealID And Why Internal Auctions Are Truncating Liquidity For Sellers
We love a proper tech debate at ExchangeWire. On this edition of TraderTalk we speak to Neal Richter, Chief Scientist at the Rubicon Project.
Here he discusses the infrastructure required to scale RTB globally, how Rubicon knitted together its recent acquisitions into present offering – and the problems with internal bidding within bidders in terms of how the “internal auction” practice is not giving sellers full liquidity.
Richter also goes into detail on standardisation, particularly OpenRTB, and how DealID works in the bidding process. We will be going into more on these topics in the coming weeks – so stay tuned.ExchangeWire
30 August 2012 in ExchangeWire Tradertalk TV
Rubicon's Oliver Whitten Discusses The Growth of PMPs, The End-To-End Stack Quandary, As Well As European Sell-Side Trends
Oliver Whitten is the Commercial Director, EMEA at the Rubicon Project.
Here Whitten discusses the growth of Private Market Places, which has been key part of Rubicon’s core offering over the past twenty-four months. The end-to-end stack is also discussed as well as publisher trends in the European market.
This will be the first in a number of podcasts leading upto ATS London. The event takes place on September 18 at the BFI. Our full speaker’s list is available here. The CEO of Rubicon Project, Frank Addante, will be giving a keynote on September 18. It is likely that ATS London will sell out in the coming days, a full three weeks before the event. You can get your ATS London tickets here.ExchangeWire