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The Handcuffs Are Off: Why Search Is Entering a Paradigm Shift
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, speaks with Dom Joseph, CEO, Captify, about why search [...]
How Programmatic & Branding Can Work Together
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, [...]
How Publishers Can Leverage Real-Time Intent In Display
Jonathan Mendez, Yieldbot CEO, is a veteran of the search business. Having spent much of his career helping brands [...]
#TraderTalkTV: How Search Data Can Empower Display Buys
In this week's #TraderTalkTV Dominic Joseph from Captify explains how the company's solution uses search intent signals to execute display [...]
#TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA
In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of [...]
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