Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Nigel Gilbert, Head of Orange Ad Market. Here Gilbert talks about the the evolving European media-buying space, the future of the ad network model and what third-party ad buyers will need to do to survive as agencies move into the ad net layer. So that you get all future episodes, you can subscribe to TraderTalk here.
TRADERTALK
1 September 2011 in ExchangeWire Tradertalk
TraderTalk Episode Six: Nigel Gilbert Discusses The Evolving European Media-Buying Space, The Future Of The Ad Network Model And What Third-Party Ad Buyers Will Need To Do To Survive As Agencies Move Into The Ad Net Layer
11 August 2011 in ExchangeWire Tradertalk
TraderTalk Episode Five: Damian Routley Discusses The Glow Facebook Ad Buying Tool, Where The New FB Channel Sits In The Media Mix, The Shift In Ad Spend To Facebook Display And What Effect This Is Likely To Have On Traditional Display
Welcome to the fifth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Damian Routley, Director at Glow Digital Media. Here Routley talks about the Glow proposition in EMEA, where the new FB channel sits in the media mix, the shift in ad spend to Facebook display and what effect this is likely to have on traditional display . So that you get all future episodes, you can subscribe to TraderTalk here.
3 August 2011 in ExchangeWire Tradertalk
TraderTalk Episode Four: Marco Bertozzi, MD Vivaki EMEA, Talks About The Vivaki Proposition, How It Works Within Publicis, The Role Of AOD, And The Value Of The Agency Trading Desk To Clients
Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center. Here Bertozzi talks about the Vivaki proposition in EMEA, how it works within Publicis, the role played by AOD in the audience buying function, and the continuing controversy/hostility around the agency trading desks. So that you get all future episodes, you can subscribe to TraderTalk here.
18 July 2011 in ExchangeWire Tradertalk
TraderTalk Episode Three: Jay Stevens Discusses Rubicon's Positioning In Europe, How Publishers Should Trade In The Real Time Environment, Data Leakage, And The Conflict Of Running An End-To-End Solution
Welcome to the third edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Jay Stevens, VP & GM, International at the Rubicon Project. Here Stevens discusses Rubicon’s positioning in Europe, how publishers should trade in the real time environment, data leakage, and the inherent conflict in running an end-to-end solution. So that you get all future episodes, you can subscribe to TraderTalk here.
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>> Don’t have iTunes? Download the .mp3 here
If you want to learn more about the topics discussed in this podcast be sure to attend the Ad Trading Summit, London on September 20…
10 July 2011 in ExchangeWire Tradertalk
TraderTalk Episode Two: Peer39 Discusses Its Positioning In The Market, The Value Of Semantic Targeting In Real-Time Buys, Why Context Is Still Critical For Brand Advertisers And Much More…
Welcome to the second edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Paul Knegten, VP Marketing, MediaMath speaks to Peer39‘s CEO, Andy Ellenthal. Here Ellenthal discusses the origins and current positioning of Peer39, the value of semantic targeting in real-time buys, why context is still critical for brand advertisers and some insight on the current state of the data-driven display eco-system. So that you get all future episodes, you can subscribe to TraderTalk here.
29 June 2011 in ExchangeWire Tradertalk
TraderTalk Episode One: Infectious Media Discusses Its Current Positioning In The Market, Attribution Modelling, Exchange Trading, Moving Beyond Retargeting And Much More...
Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief of ExchangeWire speaks to Martin Kelly and Andy Cocker from Infectious Media. Topics of discussion in this installment include: the evolving European exchange space; Infectious Media’s positioning in the market; attribution in display; the potential fall-out from the cookie directive; and the key role data is playing in the development of the exchange eco-system in Europe. So that you get all future episodes, you can subscribe to TraderTalk here.
3 June 2011 in ExchangeWire Tradertalk
Welcome To TraderTalk - The Global Podcast Series Covering All Things Ad Tech
ExchangeWire is launching a global podcast series focused on the data-driven display market – as well as other biddable media including mobile, video, and addressable TV. TraderTalk will discuss the big industry issues, and will speak to the key stake holders working in the automated space across Europe, the US and the APAC regions. Paul Knegten, Vice President, Marketing at MediaMath and former presenter of the infamous Fixing Advertising podcast, will be hosting US interviews while Ciaran O’Kane, Editor-In-Chief at ExchangeWire, will be covering the EMEA and APAC regions. Those interested in taking part in future episodes can send their details to info AT exchangewire.com.
