Latest Stories

• Why the Single Customer View Isn’t Good Enough Anymore

  9 years ago News

  

  Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to understand how customers move through online and offline worlds. The single customer view (SCV) has become something of a Holy [...]

• 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning

  9 years ago News

  

  This week’s LATAM Roundup brings news about the mobile ad budget in the region, which will get close to 70% of total digital ad spend; Brazilian media agency integrates programmatic media and media planning department, aiming to bring technology closer to [...]

• Why Brand Safety Shouldn't Take a Backseat to Revenue Safety

  9 years ago News

  

  While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on the bottom line. Writing exclusively for ExchangeWire, Nick Welch (pictured below), business development director UK, ADmantX explains [...]

• News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

• Pressing on with Programmatic at dmexco 2016

  9 years ago News

  

  dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

• Silver Audiences Booking Holidays Online; iOS Not Immune to App-Install Fraud

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Grey audiences booking holidays online; iOS not immune to app-install fraud; [...]

• Extolling the Virtues of the Five-Second Video Ad

  9 years ago News

  

  Why did the 30-second ad become the default and is the five-second ad the future for which we should all be striving? Mike Nicholson (pictured below), director of mobile business development, EMEA, OpenX, certainly thinks so. Nicholson explains for ExchangeWire [...]

• The Measurement Revolution: A Universal User Token for the Web

  9 years ago News

  

  The future of measurement is the adoption of a universal user token. A blunt, yet nonetheless accurate, statement that seems to be the consensus across the industry. Are we even remotely close to achieving this? The answer is yes, thanks [...]

• MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MasterCard: Asian consumers want brands to give back; Dentsu in damage control amid overcharging scandal; WPP goes [...]

• India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

  9 years ago News

  

  Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack. Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel [...]