In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for [...]

Though it has never been a sector which stands still and watches the world pass it by, the ad tech industry has been undergoing tumultuous change in recent times. This is keenly felt by the service layer, with in-housing raising [...]

As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away from traditional mass marketing methods towards performance marketing channels, as well as reducing 'agency compensation' [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India; Verizon Media [...]

The relationship between advertisers and agencies has been under high scrutiny in recent years, with the increasing prevalence of in-housing a reflection of this. However traditional methods of media auditing have not kept up with the rise of programmatic advertising, [...]

ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native language of the country in which we host events: French, Spanish, Swedish, or German. I have even given two French monologues [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance [...]