StackAdapt, the leading AI advertising and orchestration platform, today (21st April, 2026) announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends [...]

Brits are likely to favour short-haul holidays this summer, as inflation and the rising cost of fuel drive up the cost of longer-haul air fares – according to readership data from Taboola. Data collected from Taboola’s national network of publishers shows [...]

A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting? To celebrate World Art Day, creative data provider DAIVID switched the focus of [...]

We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2.  This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...]

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]

In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech…

In today’s digest, we cover Meta trialling an AI shopping tool to challenge ChatGPT, Google planning to fill 150 tech roles in Singapore, Gemini, and eBay cutting 800 jobs, 6% of its workforce.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]

Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]

This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...]