PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet.  By working with [...]

BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE’s strategic shift [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for Brazil. This Index evaluates websites and mobile apps across the Apple App Store and Google Play Store. The [...]

Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United States (US). This index evaluates websites and apps across the Apple App Store, Google Play [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United Kingdom (UK). This Index evaluates websites and mobile apps across the Apple App Store, Google [...]

In today’s Digest, we cover Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. We also discuss Canada saying TikTok fails on child data protection.  Novacap to Acquire IAS for USD$1.9bn Novacap, [...]

PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]

In today’s Digest, we cover Trump hailing a deal withTikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?  In association with DanAds  Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]