Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving a world-first yesterday (16 February) by becoming the first-ever television channel to switch from linear [...]

Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are [...]

The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by Navegg DMP; VOD market data in a growth moment in LATAM; and data about Brazilian [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic revenue up 119% in Q2; 79% of consumers prefer [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Ad blocking to cost £14bn in 2015; Average Brit spends nearly [...]

This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV inventory trading in Brazil and DynAdmic rolls out their social media integration in pre-roll video campaigns. Moreover, in Edvaldo Acir, general manager, Rocket Fuel, analyses [...]

By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables). This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s 'Summer of Mobile' brand event [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: global video ad spend reaches USD$16.1bn; marketing costs up 30% [...]