APAC Marketers Must Differentiate in Programmatic Landscape

In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape.

Programmatic had levelled the playing field and created a space in which even multibillion dollar brands competed with mom-and-pop stores. This meant that marketers would need to work harder to differentiate themselves, said Sanchit Sanga, Mindshare's Asia-Pacific chief digital officer.

"To win in this scenario, you'll need to have much better data strategies in [...]

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