Surviving the Ad Tech Cull

In the face of the Google and Facebook duopoly and squeezed margins, which models will survive?

If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and Google growing disproportionately to the rest of the industry and, as a result, think they are ultimately unstoppable. It’s a fair point. Their growth cannot be denied, but on closer examination it’s really in the mid-to-long tail 'mom [...]

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