The Quieting of Agency Programmatic Offerings Has Been Notable: Q&A with Nick Graham, Huawei Technologies

Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process? ExchangeWire speaks with Nick Graham, global director of digital marketing and media, Huawei Technologies, to find out.
ExchangeWire: Do you think global brands achieve the correct balance between a cohesive global strategy and localisation?
Nick Graham: Yes, cautiously. It depends largely on the types of businesses we consider. Certain consultancies, accounting firms, banks, luxury brands, telcos, have all shown that [...]

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