Inside Basware’s Customer-First, Data-Driven Marketing Revolution

B2B companies are often overlooked when it comes to performance marketing. They’re seen as slow-moving enterprises that stick to traditional marketing campaigns with beginning, middle, and end points. Ceri Jones, VP global demand generation & marketing operations, Basware, proves otherwise – B2B companies can, and are, embracing change and adopting performance-driven marketing with aplomb.  
The power has shifted
Today’s buyers are online, sourcing the information they need when they need it and, as a result, the complexities of [...]