APAC Marketers Must Follow AI to Reach New Audiences

With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues.

The emergence of autonomous vehicles and mobility as a service, for example, would open up new windows to engage an audience that would no longer need to focus on the road, said Tripti Lochan, VML's Southeast Asia and India CEO.

She believes that changes in the automotive industry will have a significant impact over [...]

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