Tracking Is Dead. Long Live Advertising!

In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for user experience and against those shoes you didn’t buy that follow you around the internet, that gained; and Criteo, the foremost provider of those ads, that lost. Writing exclusively for ExchangeWire, Duncan Arthur, managing director, Illuma, explains why Apple’s Intelligent Tracking Prevention (ITP) is actually a good thing for advertising.
Apple updated the Safari browser to reject […]