The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as the walled gardens. So, what is the publisher’s best defence against them? Michael Nevins (pictured below), CMO, Smart, believes publishers should be building their own walled gardens. Speaking with ExchangeWire, Nevins explains why now is the time for publishers to take back control.
ExchangeWire: What situation do publishers currently find themselves in?
Michael Nevins: I like to compare the publisher situation to the […]
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