The Value of Creativity in the Cookie-Less World

Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic ‘post-cookie-pocalypse’ landscape.
In an industry filled with what seems to be doom and gloom around data and privacy; creativity and innovation in a cookie-less ad-world could be the light at the end of the tunnel.
The following stats always strikes me; David Trott (Campaign) identified that 4% of ads […]