ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
Tags ad blockingAd ExchangeAd ServerAd TechAd TradingAdvertiserautomated guaranteedBroadcasterdata privacyDigital MarketingEuropeFacebookFBXFranceGermanyMarketerMedia BuyingMobileMobileMobile Ad ExchangePremiumProgrammaticProgrammatic GuaranteedProgrammatic VideoPublisherRegulationUKVideo
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.
What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically.
Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020
In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, [...]
Tags Ad ExchangeAd SpendAd TradingAdvertiserDigital MarketingDisplayMarketerMedia BuyingMobileMobileMobile DisplayNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic VideoPublisherresearchVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC consumers will consider ad blockers; China brands to spend more on digital; Indian online publisher offers content marketing services; Gravity4’s Pixels unveils programmatic services; Matomy opens Beijing office; New lifestyle marketing agency hits AU market; and DT goes to Singapore.
Most APAC consumers will consider ad blockers
Some 90% of online consumers across the Asia-Pacific region [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu launches programmatic audio; AsiaMX unveils programmatic TV ad exchange; and Sizmek beefs up SEA programmatic team.
Wego.com goes mobile native in APAC
The travel search platform has launched its native advertising offerings for mobile devices in the Asia-Pacific and Middle East [...]
While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory.
There were initial concerns among broadcasters in Asia-Pacific that programmatic could commoditise inventory, acknowledges Nick Chuah, chief commercial officer of AsiaMX, which just launched its programmatic TV ad exchange. RTB had driven down prices in the digital media industry and there were fears it could do the same [...]
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology, AppNexus, speaks to ExchangeWire about the open exchange approach for outstream, viewability and engagement rates – and to whom outstream video is aimed.
ExchangeWire: Is it too early to ask about results and reactions to the AppNexus outstream video exchange?
Eric Hoffert: In the brief period of time since AppNexus launched its outstream video marketplace, we’re [...]
Unilever Programmatic Platform Debuts in Asean; Singapore Broadcaster Goes SpotX for Programmatic TV
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mindshare unveils Unilever programmatic platform in Asean; Singapore broadcaster goes SpotX for programmatic TV; Tuned Global to offer premium targeted audio ads; Vietnam firms using search and social for marketing; comScore takes Mobile Metrix to Philippines; and TubeMogul posts whitepaper on AU programmatic TV ads.
Mindshare unveils Unilever programmatic platform in Asean
The WPP media agency has launched [...]
Tags Ad ExchangeAd NetworkAd SpendAdvertiserAgencyAnalyticsAPACAudience BuyingAustraliaBehavioural TargetingmeasurementMedia BuyingMobileNew ZealandProgrammaticProgrammatic Premiumprogrammatic tvProgrammatic VideoSocial MarketingSoutheast AsiaTV
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers.
This typically involves low-tier inventory bought in bulk at low CPMs, and later sold to advertisers at a high markup price, explains ReachMax COO Charlie Wang. He urges brands in the local market to demand total transparency and ensure their trading desks have auditing functions, so this current landscape can be rectified.
In this week’s [...]
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase revenue by introducing more competition for their inventory.
In an interview with ExchangeWire, Tim Cadogan, CEO at OpenX (pictured below), believes that header bidding will continue to evolve in 2016 and drive significant growth in revenue and innovation across the industry.
ExchangeWire: The rise of header bidding, and its effect on inventory monetisation, was a big trend in 2015. Outside of pushing [...]