ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad fraud; Mediaocean acquires INVISION; Xaxis and Scoota collaboration; and Southeast Asia VP for Adform.
Equinix divests data centres in order to acquire telecity
In a bid to keep the European regulation authorities happy, Equinix has [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership between Tapjoy and Ironsource.
Marketo sold to Vista Equity Partners
In a deal worth USD$1.79bn (£1.24bn), private equity firm Vista Equity Partners is acquiring Marketo. The publicly traded martech provider is the last in [...]
Tags Ad ExchangeAd NetworkAd ServerAd TechAnalyticsAudience BuyingData Management PlatformDemand Side PlatformDSPEuropeFacebookLocationMarketing TechnologymeasurementMobileMobile Ad NetworkPlatformPrivate ExchangeProgrammatic
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely take over media buying and campaign management.
Such misconceptions persist in the Asia-Pacific region and need to be properly addressed, urges Adform Asia-Pacific head Rohit Kumar, in this Q&A with ExchangeWire. He explains why programmatic initiatives cannot be managed in autopilot and highlights two key components that should be in any successful campaign.
ExchangeWire: Adform recently opened offices in Singapore and Istanbul. [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
Tags ad blockingAd ExchangeAd ServerAd TechAd TradingAdvertiserautomated guaranteedBroadcasterdata privacyDigital MarketingEuropeFacebookFBXFranceGermanyMarketerMedia BuyingMobileMobileMobile Ad ExchangePremiumProgrammaticProgrammatic GuaranteedProgrammatic VideoPublisherRegulationUKVideo
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.
What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically.
Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020
In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, [...]
Tags Ad ExchangeAd SpendAd TradingAdvertiserDigital MarketingDisplayMarketerMedia BuyingMobileMobileMobile DisplayNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic VideoPublisherresearchVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC consumers will consider ad blockers; China brands to spend more on digital; Indian online publisher offers content marketing services; Gravity4’s Pixels unveils programmatic services; Matomy opens Beijing office; New lifestyle marketing agency hits AU market; and DT goes to Singapore.
Most APAC consumers will consider ad blockers
Some 90% of online consumers across the Asia-Pacific region [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu launches programmatic audio; AsiaMX unveils programmatic TV ad exchange; and Sizmek beefs up SEA programmatic team.
Wego.com goes mobile native in APAC
The travel search platform has launched its native advertising offerings for mobile devices in the Asia-Pacific and Middle East [...]
While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory.
There were initial concerns among broadcasters in Asia-Pacific that programmatic could commoditise inventory, acknowledges Nick Chuah, chief commercial officer of AsiaMX, which just launched its programmatic TV ad exchange. RTB had driven down prices in the digital media industry and there were fears it could do the same [...]
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology, AppNexus, speaks to ExchangeWire about the open exchange approach for outstream, viewability and engagement rates – and to whom outstream video is aimed.
ExchangeWire: Is it too early to ask about results and reactions to the AppNexus outstream video exchange?
Eric Hoffert: In the brief period of time since AppNexus launched its outstream video marketplace, we’re [...]