Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to ExchangeWire, the challenge that faces buyers and sellers (and the channels through which they sell to humans) is one of trust, neutrality, and measurement.
Metamarkets provide interactive analytics for programmatic marketing and could be considered the Bloomberg of the programmatic media world. Working directly with exchanges and, through those relationships, with direct marketers, Metamarkets sit in a [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership between GumGum and Plista.
EU data protection vs Facebook-WhatsApp
Not only the German data protection authorities, also the EU data protection officers are now scrutinising the exchanging of data between Facebook and WhatsApp.
The so-called Article 29 Data Protection Group have written an [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; Visual IQ buys Refined Labs; and Neustar focuses on European expansion.
AT&T buy Time Warner for USD$85bn
Massive take-over in the media sector: telecommunications provider AT&T buy Time Warner, securing content that includes the the famous Hollywood studio, as well as news station [...]
TagsAd ExchangeAd NetworkAd SpendAd TechAd ViewabilityAgencyAnalyticsAttributionBehavioral TargetingBehavioural TargetingBrandCross-deviceDataData ExchangeData OptimisationDigital MarketingDisplayDSPEuropeMarketing TechnologymeasurementMobilePremiumProgrammaticProgrammatic GuaranteedPublisher
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital grow; and Total Media launch new division.
Strategic sale of Allegro
After announcing plans to sell Polish internet auction site Allegro earlier this year, Naspers have finally closed the deal: Allegro is sold to a consortium of private equity companies [...]
TagsAd ExchangeAd TechAd ViewabilityAdvertiserAgencyAmazonBehavioral TargetingBehavioural TargetingCreativeEastern EuropeEuropeFranceLocalLocationMarketermeasurementMobileNetherlandsPerformance MarketingPlatformPolandProgrammaticPublisherRetargetingStrategic InvestmentViewability
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; and Optimove introduces Optibot.
Salesforce to buy Krux
Data management specialist Krux changes ownership. New owner, Salesforce, pays the proud sum of USD$700m (£554m) for Krux, the Wall Street Journal writes. The purchase price will be paid in cash and [...]
TagsAd ExchangeAdvertiserAnalyticsAudience BuyingBehavioral TargetingBehavioural TargetingBrandCross-ChannelCross-deviceDataData ExchangeData Management PlatformData OptimisationDigital MarketingEuropeMarketerMarketing AutomationMarketing TechnologyOmni-ChannelPerformance MarketingpersonalisationPlatformProgrammaticPublisherRTB
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
AdBlock Plus enters the ad sales game
From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data; Funding for Ogury; and Intelligent Optimisations becomes iotec.
First funding round for Beeswax
Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).
With the new capital, Beeswax intend [...]
TagsAd ExchangeAd TechAd VerificationAgencyAnalyticsData ExchangeData Management Platformdata privacyEuropeFragmentationGermanyMarketing TechnologyMobileMobile Ad ExchangeNetherlandsPrivate ExchangePrivate marketplaceProgrammaticPublisher ExchangeRTBStacktransparency
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO.
EU Proposes that Google/Facebook Pay Publishers
The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which would strengthen news publishers at [...]
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In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asian consumers show varying engagement preference; Tencent to track campaigns with AppsFlyer; Dentsu opens China data lab; AdAsia launches influencer marketing platform; Twitter courses target Asian agencies; and CtrlShift appoints several new senior execs.
Asian consumers show varying engagement preference
Consumers across six Asian markets indicate varying preferences in terms of how they engage with brands as well [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding.
The Trade Desk goes public
Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]
TagsAd Exchangead fraudAd NetworkAd ServerAd SpendAd TechAd VerificationAdvertiserAgencyBrandBrand SafetyContextDataData StrategyDemand Side PlatformDSPEuropefraudHeader BiddingMarketing AutomationMarketing TechnologyMedia ValuationOmni-ChannelPlatformProgrammaticRTBTechnologyUKVideoViewability