As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively.
Under pressure to prove their value to advertisers when up against the scale players of Silicon Valley, premium publishers are increasingly exploring exploring business models where they can prove a point of difference.
Premium publishers in Europe have become proven pioneers in establishing the ‘publisher collective’ – or ‘coalition’ – model whereby they [...]
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own.
Asda revealed last month that it was to further monetise its vast swathes of consumer data by allowing suppliers to serve ads to users on its web properties, and further revealed that it was to launch its own ad exchange next year.
The move shines light on one of the most disruptive trends in digital advertising, ExchangeWire examines the strategy of one of the globe’s [...]
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic
Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of the perceived sexiness of high-level agency machinations – the antithesis to the celebrity-type news cannon fodder that permeates the mainstream trades.
For those actively knee-deep in it, however, we know how essential advertising technology is to making money in digital.
Those companies [...]
Tags Ad ExchangeAd NetworkAd ServerAd TradingAudience BuyingBehavioural TargetingBig DataCross-ChannelDataDigital MarketingDisplayDSPFacebookFacebook DisplayFBXgooglemeasurementMedia BuyingMobilePublisherSocial TargetingSSPStackStrategic Investment
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated as Britain’s first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies to move on fraud, and ad tech firms’ EMEA appointments.
Asda preps ad exchange launch
UK-based Asda this week announced it is poised to launch its own ad exchange next year, bringing the Walmart-owned retailer into direct competition with [...]
Tags Ad ExchangeAd ServerAd TradingAd ViewabilityAd VisibilityAdvertiserAgencyAudience BuyingBidderBig DataBrandCEEClick FraudCross-ChannelData Management PlatformDigital MarketingDisplayDSPEastern EuropeEuropeExchange NewsFacebookFacebook DisplayGermanyLocalMarketerMedia BuyingMiddle EastMobilePrivate ExchangePrivate marketplaceProgrammaticStrategic InvestmentTrade bodiestransparencyUAE
ExchangeWire rounds up some of the hottest stories in the European ad tech scene, and in this week’s edition: The inevitable collision of adtech and martech nears; Germany’s top media owner to nurture programmatic advertising talent; A requiem for Yahoo’s RMX; ExchangeWire Research’s Rebecca Muir presages 2015 trends to look out for, and the ATS event series for 2015 unveiled.
Adtech and martech firms poised to lock horns
Separate pieces of research published this week demonstrates how the industry is nearing [...]
ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the underpinning technology of the entire advertising industry.
The programmatic advertising sector has undergone an overwhelming 12 months, with the sector advancing from a relative fringe technology that was the subject of an elite few, to one of [...]
‘Programmatic’ and ‘native’ have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general manager, mobile, explains how both approaches can be used in conjunction to maximise media-buying efficiencies as well as publishers’ revenue yield.
Native advertising and programmatic media buying are two of the biggest trends in digital marketing, and with the availability of new technology platforms the combined power of [...]
In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP, to understand Telstra’s ad tech roadmap.
Telstra, Australia’s largest telecoms operator, reaches more than 60% of Australia’s online population and is also one of the country’s largest advertisers. The Telstra Software Group was formed in early 2013 with the aim of identifying areas where operator can generate new revenue streams by building new software businesses.
At the time it was [...]
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved offering promising “people centred” approaches to cross-device marketing. As a result, market observers are now billing the social network as a potential rival to Google’s DoubleClick in terms ad tech.
Speaking at ExchangeWire‘s ATS Paris event earlier this week [...]
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]