Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved offering promising “people centred” approaches to cross-device marketing. As a result, market observers are now billing the social network as a potential rival to Google’s DoubleClick in terms ad tech.
Speaking at ExchangeWire‘s ATS Paris event earlier this week [...]
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
“Hi, I’m PremiumDomain.com…Would you like to buy some inventory?”
Warning to all advertisers and premium publishers: This is an all-too common call you may be receiving, but don’t believe what you’re hearing is legit!
In a world as [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google earnings continue to rise, but share price slips amid declining CPCs, and battles in Europe; The inter-related fortunes of Facebook and Google; The big guns come out for UK’s first Digital Upfronts; MediaMath buys Upcast, showing real value in European ad tech; Publicis takes 20% stake in Israel’s Matomy.
Google continues to come under fire at home and abroad
This week marks the first IAB UK Digital Upfronts, where some of the industry’s biggest names pitch their wares ahead of the lucrative Xmas media trading season, and today is the turn of Yahoo which has unveiled its programmatic advertising platform Yahoo Ad Manager (YAM) Plus.
Yahoo’s Upfronts announcement follows yesterday’s Facebook pitch, which primarily focused its “people centered marketing” and cross-screen targeting opportunities made possible through the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook’s Atlas; Quantcast buys Struq, and Affiperf’s ‘meta DSP’.
Closed ecosystem players stack up
AOL, Facebook, Google, Microsoft and a whole host of others lined up this week to present their wares at Ad Week New York, and although the announcements took place on the other side of the Atlantic Ocean, they have global implications. The net [...]
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Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far from over.
This week it unveiled its latest operating system (OS) Windows 10, and overhauled MSN in the UK, building on the recent addition of Windows Phone and Windows 8 Ads-in-Apps inventory to the Microsoft Advertising Exchange (MAX) as it attempts to underline its ares in the cross screen environment. ExchangeWire speaks with Simon [...]
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme in their messaging appears to be ‘programmatic’ and ‘cross-screen’, as the industry prepares to lay the cookie to rest.
Ad Week has kicked off in New York City, a little over a month ahead of the first ExchangeWire ATS event in the City, as well as the AppNexus Summit hosted there in [...]
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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and WPP ink landmark deal; Even more consolidation in the mobile sector; Facebook mooted to unveil new Atlas platform, and more transparency in ad tech called for by brands.
AppNexus mulls further buys after WPP deal This week’s major development was the announcement that WPP will invest $25m in AppNexus, while the ad tech firm will acquire Open AdStream for [...]
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O’Kelley, AppNexus, CEO, and Brian Lesser, Xaxis, global CEO, explain to ExchangeWire the rationale behind the deal and forecasted outcomes of it.
Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round a period of unprecedented M&A activity in the programmatic advertising sector.
The deal announced today (23 September) will see the publicly-listed Millennial acquire Boston-based Nexage for $107.5m in cash and stock, with Michael Barrett, Millennial Media, CEO and president, claiming the purchase formed part of his ambition to offer a “full-stack solution” to advertisers, as well as [...]