ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
AdBlock Plus enters the ad sales game
From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]
With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up unaware about where, or how, their dollars are being spent.
Amid this environment, company executives from TubeMogul are urging marketers in the country to better understand what programmatic can do for them and the need for transparency.
The ad tech vendor last week officially announced its presence in China, where it operated a sales outfit in Shanghai as well as an engineering [...]
Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive’s Southeast Asia and North Asia commercial director Gerard Lechau highlights key benefits programmatic direct promises to offer and attempts to clear the air about what it actually means.
Programmatic advertising has been gaining ground in Asia-Pacific and is on a growth trajectory with a current penetration rate [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely take over media buying and campaign management.
Such misconceptions persist in the Asia-Pacific region and need to be properly addressed, urges Adform Asia-Pacific head Rohit Kumar, in this Q&A with ExchangeWire. He explains why programmatic initiatives cannot be managed in autopilot and highlights two key components that should be in any successful campaign.
ExchangeWire: Adform recently opened offices in Singapore and Istanbul. [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
Tags ad blockingAd ExchangeAd ServerAd TechAd TradingAdvertiserautomated guaranteedBroadcasterdata privacyDigital MarketingEuropeFacebookFBXFranceGermanyMarketerMedia BuyingMobileMobileMobile Ad ExchangePremiumProgrammaticProgrammatic GuaranteedProgrammatic VideoPublisherRegulationUKVideo
China's Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s programmatic buying small, but growing; Most agree AU digital ad trading should be more transparent; Kiosked invests in APAC expansion; Dentsu Aegis Network inks partnership with York Butter Factory; and Amobee lures Asia exec from Millennial Media.
China’s programmatic buying small, but growing
Spend on online display ads in China will hit USD$14bn (£9.9bn) this year, with [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically.
Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020
In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, [...]
Tags Ad ExchangeAd SpendAd TradingAdvertiserDigital MarketingDisplayMarketerMedia BuyingMobileMobileMobile DisplayNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic VideoPublisherresearchVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Wego.com goes mobile native in APAC; Tremor Video looks to fill ad tech gap in NZ; Dentsu launches programmatic audio; AsiaMX unveils programmatic TV ad exchange; and Sizmek beefs up SEA programmatic team.
Wego.com goes mobile native in APAC
The travel search platform has launched its native advertising offerings for mobile devices in the Asia-Pacific and Middle East [...]