ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.
Pinterest pushes video ads
Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like [...]
Tags Ad Exchangead fraudAd NetworkAd ServerAd SpendAd ViewabilityAdvertiserBehavioral TargetingBehavioural TargetingBig DataCross-ChannelCross-deviceDataData Management PlatformDemand Side PlatformDSPEuropefraudHeader BiddingMarketing TechnologymeasurementMobileMobile Ad NetworkProgrammaticRTB
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.
Sizmek acquired by Vector Capital
Big news from ad management platform Sizmek: The ad tech provider has been acquired [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brand interactions via email lack relevance; Creative agencies don’t take advantage of digital data; Viewability falling in the UK.
Brand interactions via email lack relevance
UK consumers are dissatisfied by the number of brand messages they receive, and their relevance, concludes a study by Mailjet. The findings are [...]
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers off in Asia-Pacific, who then prefer to work on proven platforms – even if this means perpetuating the presence of walled gardens.
For one, there were still major issues on the mobile front and agencies were not always able to come up with workable solutions for their clients, noted Janice Chan, Asia-Pacific senior director of digital marketing at Starwood Hotels [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against ad blocker; Parsec receives funding; PubMatic launch PMP Guaranteed; Intrinsic buys AOP’s Alliance; Yahoo introduces new ad formats; and Facebook announces new products.
Axel Springer abandons claim against Blockr
Another week, another court case against an ad blocker. Only this time, German publishing house Axel Springer abandons the claim: after a number of cases against Adblock Plus, [...]
Tags ad blockingAd ViewabilityAd VisibilityAdvertiserAgencyAnalyticsAppsCreativeDataData StrategyDeal IDDigital MarketingDisplayEuropeFacebookFacebook DisplayGermanyMarketerMobileMobile DisplayPlatformPremiumPrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisher
Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap.
This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, while touting the Facebook platform as the ideal replacement for a measurement tool that he says is decades-old and long past its due date.
Seckold describes Atlas as a “people-based ad server” that offers measurement, enabling marketers to see what is [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and Signal raises funding.
Smaato scooped up
Smaato changes owners. The Chinese investor Spearhead is scooping up the Hamburg company, subject to approval by the relevant regulatory authorities and the supervisory boards of both companies, Smaato
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality of online advertising; Mobile to dominate UK e-commerce; UK average CPM second-highest in Europe.
Record Spend for European Digital Advertising in 2015
Tags ad fraudAd NetworkAd SpendAd ViewabilityAd VisibilityAdvertiserAnalyticsBrand SafetyDeal IDEuropeFrancefraudGermanyItalymeasurementMobileMobileMobile DisplayPrivate ExchangeProgrammaticPublisherPublisher ExchangeViewability
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.
What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]