ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars in developing countries; media quality in video remains a challenge in the UK; and fewer than 25% of retail conversions occur on a mobile device.
Released Today: 2015 European State of the Video Industry Report from AOL
The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more consumers in Asia-Pacific than the US watch video daily on their mobile devices.
In this industry byliner, SpotX’s Asia-Pacific director of demand Christopher Blok discusses the importance of dedicating focus for video ads, rather than as an offshoot from desktop campaigns. He also highlights nagging challenges mobile advertisers still need to overcome, including real-time tracking of campaigns and ad viewability.
The mobile [...]
The Asia-Pacific region may be a melting pot of widely different cultures and technological advancements, but this does not mean each market should adopt different ad viewability standards.
Stressing the need for a single standard to define a viewable impression, Google’s product specialist for Asia-Pacific publisher solutions and partnerships Genevieve Kelly says the ad tech community must agree to some form of standardisation before it can determine overall ad effectiveness.
In this Q&A with ExchangeWire, she explains that this then will [...]
Japan’s programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability.
Delegates at ExchangeWire’s ATS conference in Tokyo this week identified key issues the local industry would need to resolve to drive the adoption of programmatic and its associated technology platforms.
During a discussion comprising local marketers, panellists stressed the importance of ad verification tools to ensure their campaigns [...]
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands tap mobile for awareness, not sales; Integral Ad Science & OMG form AU partnership to address ad safety; Xaxis wins programmatic deal to access China’s digital inventory; and Cohn & Wolfe buys out India’s Six Degrees.
China brands tap mobile for awareness, not sales
Some 82% of marketers in China said they were tapping mobile as [...]
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own trading or buying platforms.
Regional publishers also are increasingly wary of working with technology giants and want to address CPM degradation, pushing them to establish their own private marketplaces, according to Jordan Khoo, Sizmek’s Asia-Pacific vice president. He believes traditional ad networks are losing their appeal and expresses concerns about the conflict created by market [...]
Tags Ad ExchangeAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAPACAudience BuyingBrandMarketermeasurementMedia BuyingMobilePrivate marketplaceProgrammaticPublisherSingaporeSoutheast Asia
Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe IAB viewability standards are inadequate; 80% of consumers willing to share personal information with brands; and OpenX dominates seller trust index.
Programmatic revenue sees triple-figure increase
In Europe, programmatic display revenue grew 70.5% year-on-year to €3.6bn, according to the [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: half of consumers watch VoD everyday; 85% of marketers unable to prove impact of social media; and UK programmatic ad spend to reach USD$2bn.
Half of consumers watch VoD everyday
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia ad tech industry wants more accountability; Twitter Ads now available to more APAC SMBs; and WWE & Exponential sign multi-year APAC deal.
Australia ad tech industry wants more accountability