In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video ad demand expected to grow in SEA; Amobee buy marketing tech platform; Publicis take startup scheme to Singapore & Shanghai; GumGum go to New Zealand; IAB AU focus on measurement & mobile; Dentsu eye Philippine growth with new CEO; and Executive appointments at Tapad & The Trade Desk.Video ad demand expected to grow in SEA
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel’s automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD EMEA for Integral Ad Science.Ad-Juster gets acquired by Innotech Capitals
Ad-Juster wants to expand into international markets – and the acquisition by Innotech Capitals may just be the first step on the road to global expansion. The San Diego-based [...]
Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step and instead prefer to continue investing their time on optimising traffic.
To better understand and target their audience, brands would need to start by collecting data about their customers and aggregating the various consumer touchpoints. These could then be used, through analysis, to better engage customers, said James Sampson, DataXu’s Asia-Pacific vice president and general manager.
Most multinational corporations (MNCs) already were [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore retailers need contextual marketing; IAB AU set viewability benchmarks; India fastest-growing among top ad markets; TubeMogul partner with Tapad in cross-device deal; Exponential unveil Face Filter in AU; MSLGroup step into Thai via Arc; and China’s Labbrand open up in Singapore.Singapore retailers need contextual marketing to drive sales
Retailers in Singapore will need an omnichannel strategy [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul.Facebook update on metrics and reporting
Criticism on Facebook’s lack of transparency has prompted the company to [...]
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China’s ad tech market is growing fast but still needs time to figure things out, as do foreign brands that are looking to target Chinese consumers.
Marketers worldwide shared a common concern about not wanting to be overzealous with pushing ads to consumers, while still providing good user experience, said Benny Ho, Tencent’s senior director of business development, who leads the company’s international business, specifically Asia and US. He pointed to their desire to strike this delicate balance so as to [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India brands see improved customer engagement; APAC show low CTR for branded content; Tencent tout one-stop ad service targeting Chinese tourists; VML launch consulting practice in SEA; Publicis extend startup platform to Singapore; and Syntonic’s Freeway drives into India.
India brands see improved customer engagement
Most brands in the populous Asian market have managed to increase their customer experience [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership between GumGum and Plista.
EU data protection vs Facebook-WhatsApp
Not only the German data protection authorities, also the EU data protection officers are now scrutinising the exchanging of data between Facebook and WhatsApp.
The so-called Article 29 Data Protection Group have written an [...]
Brands Must Think Mobile-First to Tap Asia's Growing User Base; AANA Unveils Guidelines for Media Contracts
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Brands must think mobile-first to tap Asia’s growing user base; AANA unveil guidelines for media contracts; FITCH acquire Hong Kong consultancy; IAB AU form viewability taskforce; and Ogilvy name Singapore MD.
Brands must think mobile-first to tap Asia’s growing mobile base
Hong Kong and China have among the world’s highest proportion of mobile internet users, with mobile expected to [...]
Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure that is fundamentally different from other media and that requires different capabilities and skillsets.
In an interview with ExchangeWire, Jayesh Easwaramony, InMobi’s Asia-Pacific vice president and general manager, noted that advertisers turned to mobile ads to build brand awareness or drive performance outcomes, such as app installs, lead generation, and website traffic. In fact, performance-based advertising, especially app installs, account for [...]