ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.
Online Pulls Ahead of TV, Powered by Mobile
Online ad spend in the UK is now worth £8.6bn and has overtaken TV. According to the Advertising Association/Warc [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota partner with Kantar Media.
EU adopts General Data Protection Regulation
After years of lobbying, the new EU general data protection regulation finally sees the light of day. On 14 April, 2016, the EU approved GDPR. Among [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of UK marketers buy display programmatically; Branded video content booms; and Ad viewability in UK lower than in the rest of Europe.
More Than a Quarter of UK Users Will Install Ad Blockers by 2017
For the first time, eMarketer takes a look [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
Tags Ad NetworkAd ServerAd ViewabilityAgency Trading DeskAttributionBig DataBrandCross-ChannelDataData Management PlatformDemand Side PlatformDigital MarketingEuropeGermanyMarketerMedia BuyingMobileNative AdvertisingPlatformPremiumPrivate marketplaceProgrammaticPublisherSpain
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two acquisitions in Malaysia; STW to merge with WPP ANZ; Eyeota unveils audience data index; and LinkedIn opens data centre in Singapore.
Ads leaving bad taste among APAC consumers
Ads are generating negative user experience towards brands; with 80% of consumers in Southeast [...]
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market.
While marketers in the Asian economic powerhouse want to establish cohesive connections across their data and ad platforms, they are unable to do so due to walled gardens created by the three biggest players in the industry—Alibaba, Baidu, and Tencent. According to Sizmek China country manager Ang Ker Loon, e-commerce is a significant [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; and ClicksMob and AppGrade merge.
Mediengruppe RTL Deutschland to acquire SmartClip
Mediengruppe RTL pushes its video marketing arm. The company has just announced the takeover of a 93.75% share in online video marketer SmartClip. RTL [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserBig DataDataDemand Side PlatformDisplayEuropeGermanyIsraelmeasurementMobileMobileOnline videoPerformance MarketingProgrammaticProgrammatic VideoPublisherTrading DeskVideoViewability
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile video on the rise; Ad effectiveness increases with viewability; and Retailers need to invest in mobile apps.
160% increase in programmatic transactions
Programmatic is positively booming. That is the conclusion of Ooyala’s Q4 2015 Global Video Index. According to the report, programmatic marketplaces grew [...]
No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and to use the necessary tools to measure the returns on their investment.
This is why Google’s attempts at building a walled garden in the advertising realm must be stopped, according to TubeMogul. The video ad services provider last week launched a global campaign, dubbed ‘Independence Matters’, detailing how Google was building walls to “secure [...]
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia’s ad tech industry still looks at clicks as the primary metrics, which is exacerbating the region’s ad fraud problem.
As it is, six markets in Asian are among the world’s top 10 in terms of click fraud, notes Grace Liau, Vivaki Asia-Pacific general manager, pointing to figures from the 2015 Apsular Fraud [...]
Tags ad fraudAd NetworkAd TradingAd VerificationAd ViewabilityAdvertiserAgencyAgency Trading DeskAnalyticsAPACAudience BuyingBehavioural TargetingClick FraudDataMarketermeasurementMobilePerformance MarketingPublisherSoutheast Asia