Samsung TV Plus Sees Exceptionally High Viewability Rates
Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [...]
AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio
AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky. According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [...]
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [...]
DoubleVerify Extends Media Quality Authentication to Netflix
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 18th, 2022) announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and [...]
Follow ExchangeWire