Ad Visibility

  • Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

    ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook geht gegen Datenschutzanordnung vor Gericht; YieldKit Advertiser Center; Burda baut AdTech Factory aus; und Deutschland auf Platz 3 in Viewability-Vergleich.

    Facebook wehrt sich gegen Datenaustauschstopp vor Gericht

    Die zweite Runde in der Auseinandersetzung zwischen Facebook und deutschen Datenschützern hat begonnen. Das soziale Netzwerk mit europäischem Hauptsitz in Dublin zieht vor Gericht, um die Verwaltungsanordnung des Hamburger Landesdatenschutzbeauftragten Johannes Caspar aufheben zu lassen.

    Gegenstand [...]

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  • Axel Springer vs Blockr; Funding for Parsec

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against ad blocker; Parsec receives funding; PubMatic launch PMP Guaranteed; Intrinsic buys AOP’s Alliance; Yahoo introduces new ad formats; and Facebook announces new products. 

    Axel Springer abandons claim against Blockr

    Another week, another court case against an ad blocker. Only this time, German publishing house Axel Springer abandons the claim: after a number of cases against Adblock Plus, [...]

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  • Facebook Urges APAC Marketers to Drop Cookies For People

    Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap.

    This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, while touting the Facebook platform as the ideal replacement for a measurement tool that he says is decades-old and long past its due date.

    Seckold describes Atlas as a “people-based ad server” that offers measurement, enabling marketers to see what is [...]

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  • European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality of online advertising; Mobile to dominate UK e-commerce; UK average CPM second-highest in Europe. 

    Record Spend for European Digital Advertising in 2015

    European online advertising has finally surpassed TV ad spend. According to the IAB’s AdEx Benchmark 2015, online advertising [...]

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  • Now & Next: Malvertising

    Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.

    What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]

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  • Outstream Video – An Online Ad Format Determined to Be Viewed on its Own Merits

    While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of what to expect when engaging with such formats. This piece by Kevin Fox, head of advertising, Blue Billywig, (pictured below), aims to delve into the outstream video market, from the environment that enabled its growth, to how both publisher and advertiser alike can benefit through its use.

    A simple question of supply and demand

    Video ads are hot property right now, exhibiting [...]

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  • Now & Next: Programmatic Out-of-Home

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on programmatic out of home (OOH).

    Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among [...]

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  • What Does the Rise of the Visual Web Mean for Traditional Ad Formats?

    The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured below), SVP business development, GumGum, talks to ExchangeWire about this untapped opportunity, and that publishers need to establish how to successfully monetise it.

    ExchangeWire: What is meant by the ‘visual web’?

    Greg Pritchard: The ‘visual web’ is a term that was originally coined to refer to a lot of the social online content platforms that had [...]

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  • Australia Ad Tech Industry Wants More Accountability; Twitter Ads Now Available to More APAC SMBs

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Australia ad tech industry wants more accountability; Twitter Ads now available to more APAC SMBs; and WWE & Exponential sign multi-year APAC deal.

    Australia ad tech industry wants more accountability

    Marketers in Australia are calling for better brand safety, ad fraud detection, and viewability, according to IAB Australia’s State of the Market: Marketing & Advertising Technology report, which [...]

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  • Effective Ad Metrics Sorely Lacking in Singapore; Zeotap Raises Series A for Indian Centre

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China’s iClick acquires mobile ad platform; AdNear takes out the Ad; and Ogilvy opens up in Brisbane.

    Effective ad metrics sorely lacking in Singapore

    Senior marketers in Singapore rate the level of sophistication of digital ad measurement at just four out of [...]

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