India

  • Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer experience; Audience data spend more than double in Asia; Mindshare inks blockchain partnership in Singapore; and dentsu X marks its spot in AU.

    Marketers need mobile-first strategy as APAC shoppers head to their devices

    Twitter says its users in Thailand, Indonesia, [...]

    Read more

  • Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China.

    Alibaba touts ‘new retail’ engagement as key to Singles Day record sales

    The Chinese e-commerce giant has attributed another year of record sales from [...]

    Read more


  • AdAsia: Localising AI Engines Essential, But Can Take Months

    Localisation is key to AdAsia Holdings’ growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence (AI) systems to understand local nuances, which can take months to accomplish.

    Headquartered in Singapore, AdAsia currently operates in several Asian markets including Thailand, Indonesia, Vietnam, China, and Japan. It also will be adding Malaysia, the Philippines, India, Russia, and the United Arab Emirates to the mix next year.

    Its CEO and co-founder, Kosuke Sogo, explains that there are differences even [...]

    Read more

  • IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don't 'Get' Them

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don’t ‘get’ them; MCN offers consolidated customer view across platforms; Indonesia telco bundles lockscreen ads with rewards; GroupM expects ad spend growth in India; and Grapeshot goes to Hong Kong.

    IAB AU champions ads.txt adoption

    IAB Australia is urging the local digital advertising community to adopt ads.txt in a bid [...]

    Read more

  • Marketing Analytics Firm Snaps Up Japanese Influencer Platform; 'Smart' Billboard Lights Up in AU

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up ‘smart’ billboard in AU; Publicis sees drop in APAC growth; Vietnamese agency offers free access to Decision Lab; Dentsu buys in South Africa & creates JV in Russia; and Dentsu looks to IndoChina for growth.

    Marketing analytics firm snaps up Japanese influencer platform

    Ginzamarkets has unveiled [...]

    Read more

  • APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up ad potential in China; APAC brands investing in marketing software to meet customer expectations; and Developed APAC markets less trusting of brands.

    APAC smartphone growth drives brand contact points

    Asia-Pacific and Western Europe continue to drive global smartphone ownership, which will [...]

    Read more

  • Not Perfect, But In-App Ads Provide Better Audience Engagement

    While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.

    In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the way marketers approached mobile, said POKKT’s founder and CEO Rohit Sharma.

    Video, in particular, was the biggest driver of mobile ads today, while banners were losing traction, he said in an interview with ExchangeWire. With operations in India and Southeast Asia, [...]

    Read more

  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH shows off 7.2% growth; Most marketers and agencies use marketing attribution, but still struggle to act on insights; and Japanese e-commerce operator signs multi-year NBA content deal.

    India mobile ad spend to grow 85%

    India’s digital ad spend is projected to [...]

    Read more

  • Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia’s Network Ten to be part of CBS; Twitter partners with agencies in APAC education exercise; Melbourne Alliance aims to boost two agencies; IAB SG unveils brand-safety handbook; Digital platforms drive ad revenue in AU; and GroupM strips APAC reporting lines under NewCo.

    Singapore publisher ends print, goes all-digital

    Mediacorp Press says [...]

    Read more

  • APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile ad market; Most APAC travellers will share data for personalised experience; Ogilvy China restructures for Next Chapter; and Queensland bank building integrated marketing platform.

    APAC marketers look to machine learning to raise own value

    Half of Asia-Pacific creative and marketing professionals [...]

    Read more